Why Businesses need Route Optimization?
An in-depth look at how Route Optimization can help different industries. Route Optimization is the process of determining the most cost-effective route from point A to point B. However, it is not equivalent to finding the shortest distance between the two points. The best routes for a business will depend on a lot of different factors – where the customers are located, when they want to be serviced and which driver or vehicle is needed to do the job.
FMCG Sales Beat - Insight Report
Beat Plan (also referred to as ‘Permanent Journey Plan’) is a day level route plan made for field sales/marketing personnel to make visits to a number of stores at a predefined frequency. A beat plan defines whom to visit, when to visit, based on the company’s priorities on stores category/segment.
Locus’ Guide To Omnichannel Fulfilment
The advent of e-commerce has shaken the retail space, to facilitate faster gratification to customers, retail companies are trying to shorten their distribution processes by going the omnichannel way.
The Future Of Sales Transformation : Dynamic PJP
“Sales Beat Plan” also called “Permanent Journey Plan” is a day level route plan made for field sales & marketing executives to visit several stores at a pre-defined frequency. However, the entry of e-tailers has had a significant effect on the consumption pattern of the retailers. Add to that the ever-changing nature of the FMCG industry and one realizes that static permanent journey plans are no longer enough for the companies.
Bigbasket achieved 99.5% on-time delivery for 10mn+ customers.
Bigbasket has operations in 25+ cities and over 15,000+ products on their platform. With a customer base of over 10 million, it sells fresh fruits, vegetables, meat, dairy, groceries, personal care and household items.
How Locus helped Rollick save 8% of their logistics costs
Rollick is one of the largest frozen desserts manufacturers in eastern India. It has automated production units in Kolkata, Guwahati & Ranchi and a network of over 250 distributors. Rollick used Locus’ Consulting Studio to optimize various legs of their supply chain.
How India's leading FMCG player increased sales serviceability by 12% using Locus
A leading FMCG conglomerate for consumer products in over twenty categories such as soaps, tea, detergents, and shampoos amongst others with millions of customers consuming their product used Locus.
How Locus helped India's leading courier delivery service save 60% of their sorting time?
Locus partnered with India’s leading courier delivery services company. The conglomerate is South Asia's premier courier and integrated express package distribution company.
How Locus helped India’s largest online fashion retailer to increase operational efficiencies at all miles
India’s largest e-commerce fashion company has operations in 50+ cities. The company has over 1,50,000 products and over 1000 brands in its portfolio. The conglomerate used Locus solutions in each mile of their supply chain.
How Locus helped India’s top diagnostics firm in tracking their resources.
One of India’s top diagnostics firm offers a broad range of tests on blood, urine and other human body viscera. The international service provider uses Locus to track, manage and assist the phlebotomists in sample collection and confirmation.
Route Optimization Simplified
How is Route Optimization different from finding the shortest route? What real-life constraints need to be considered for creating an optimal route? Read our infographic to know more...
Why businesses need Route Optimization?
How consumer trends are creating new demands? And how can Route Optimization fill these demands? View our latest infographic to know more.
Route Optimization Software: Benefits to different business segments
Different sectors need Route Optimization to serve different purposes. From omnichannel presence to managing customer expectations, optimized sales beat plans and visibility of resources; Automated delivery route planner can help different industries in different ways. View the infographic to know more.
Why Locus Dispatcher is the solution to all your Route Optimization issues
The exclusive feature of Locus dispatcher differentiates it from all the other Route optimization solutions available in the market. To know more, read this exclusive infographic.
What is First Attempt Delivery Rate, and how does it affect your business? Learn in our latest infographic.
White-Glove Service: Everything you need to know
White-glove service is a trending buzzword in logistics and transportation, but not everyone understands what this new service actually means. Here’s everything you need to know about this premium delivery service.
No Deal Brexit: A Nightmare for European Logistics?
The much anticipated Brexit is scheduled to take place on 31st October 2019. How will a No Deal Brexit impact the EU logistics and supply chain? Read here.
What if the Oil Slipped?
What if Saudi Arabia couldn't recover from the recent oil attacks? What impact could such an attack have on world logistics? Read more!
e-Commerce disrupting the CPG landscape. How distributors can thrive in the changing scenario
The consumer goods industry is quickly changing in North America, owing to the rise of e-commerce players. Here’s how technology can help them stay ahead of the competition.
What’s in store for FMCG in 2025? We just found out from experts.
Locus hosted industry experts and influencers in FMCG 2025. The panel discussed the changing trends and innovations driving the future of the industry.
Implementing incentive-based pay for delivery executives: Performance over Pressure
Incentives are a great way to improve employee morale and enhance productivity of delivery executives. Here’s how you can implement a successful incentive-based payment system at your enterprise
The Journey of the Mango: How India’s favorite fruit reaches your plate
From orchard to your house. How does a mango reaches your place. The blog discusses the complex logsitcs network involved in the whole process.
Only The Paranoid Survive
Locus was never meant to be a good company, not even a great one. Locus was intended to be perfect, which means that in this drive for perfection, we often forget to rejoice our achievements. Today as we secure 22M USD in our Series B funding from Falcon Edge, Tiger Global Management, Exfinity Technology Fund, and Blume Ventures Fund
Expanding with accountability: The Supply Chain Story of Bigbasket
As a growing venture, we understand the complexities of expansion first hand. More regions to serve, additional clients and unfamiliar avenues often lead to many unforeseen challenges. And even though every business dreams of growing big, only a few are ready for added responsibilities.
Locus’ 60-second Guide to Omnichannel Retail
‘Omnichannel’ is the latest buzzword in the FMCG and Retail industry. Every retailer now wants different channels to deliver its goods, and all of a sudden, selling simply through the traditional brick and mortar shops is not good enough.
How Can Route Optimization Reduce Costs And Improve Last-mile Delivery In Southeast Asia
Hidayat is en-route to deliver the parcel to the customer he has been assigned. The address says: “Selular shop, Mall Kelapa Gading 3, Jakarta Utara”. Hidayat rechecks the address, looking for a street name or a house number. Nothing. Hidayat is confused. His delivery is going to be late.
We hosted the best supply chain brains under one roof, here is what they had to say
Locus recently organized the first Supply Chain Meetup in India in collaboration with The Worldwide Supply Chain Federation. The event was hosted in Bangalore, with the best minds of supply chain from various industries joining the event.
What Are Consumer Companies Doing In Canada To Optimise Logistics And Why?
Recently, 78 Canadian companies, 26 business associations and 12 Canadian academic institutions came together to form SCALE.AI, and the Government of Canada announced it had selected SCALE.AI as one of five winning industry-led proposals in its Innovation Super clusters Initiative.
4 Questions You Need To Answer About Your Supply Chain If You Are In Southeast Asia
Southeast Asia is the emerging market everyone is focusing on. What supply chain questions you need to answer for being successful there?
The Curious Case of FMCG Sales Beats
An efficient distribution system, which reduces order to delivery & replenishment time becomes the key arrow in the arsenal of an FMCG company. The key element to this is "Sales Beat Planning".
Travelling Salesman Problem Is Not A Problem, It’s A Herculean Task.
TSP is no longer problem of the salesman of a company travelling to multiple cities in the least amount of time, using the least amount of money, while somehow travelling the shortest distance. It is about the world gearing towards Industry 4.0.
On-Time and In-Full Delivery: Why Balancing Both is Important for You
With logistics costs rising, increasing Full Truck Loads (trucks which are almost completely filled) has always been an area of emphasis for logistics managers, often to the point of compromising on the other half — On-Time. Being there on-time is as important as delivering to your customer in-full.
How Intelligent Retail Logistics Management Works
Companies are constantly looking for an easier way to move their products from either manufacturing hubs to retail outlets or to customer delivery points. However, in a country like India, this may not be as easy as it sounds. As an example to further explain this, lets refer to Urban Ladder
Logistics- The Key Differentiator Between eCommerce Players
It is of vital importance for online retailers, logistics providers and courier companies to ensure that every delivery meets their customers’ expectations. It is now critical for businesses to adopt the right technology which can help them take predictive and actionable decisions that better serve the customer and give them an edge over their competitors.
8 Factors to Consider When Choosing a Route Optimization Software
With Route Optimization becoming the need of the hour for virtually every business operation, it becomes imperative that organisations choose their Route Optimization software with utmost care. Here are the factors to keep in mind for selecting the correct Route Optimization software for your business:
Locus Launches In North America
Watch as Locus' CEO Nishith Rastogi joins Proactive Investors' Christine Corrado in the New York studio to announce the company's launch in North America.
Breaking down the last barrier
Locus is using artificial intelligence to overcome last-mile logistics challenges in India.
Locus’ new offering FieldPro to help increase sales for FMCG/CPG
Locus announced the launch of FieldPro that automates and optimises sales beat plans for mobile workforce leading to increased profitability, resource efficiency, and time savings especially for the FMCG/CPG (Consumer Packaged Goods) sector.
India’s Locus raises $4M to expand its logistics management service worldwide
Locus is focused on helping customers optimize the operational side of their logistics, whether that is moving people, goods or more at scale. Locus plans to use the funds to continue building its IP and international expansion.
Beenext-funded logistics automation startup Locus.sh expanding to Southeast Asia
Locus helps organisations automate and optimise their logistics, while they focus on customers. This results in reduced logistics cost, on-time deliveries and a better end-user experience. In Southeast Asia, Locus’s key strategy is to analyse the growth potential and challenges faced by the e-commerce and third-party logistics industry
This Bangalore-based startup promises to solve all inefficiencies for a logistics company
Locus is a state-of-the-art decision-making platform which optimizes logistics operations to provide consistency, efficiency and transparency. Locus promises to solve any inefficiencies for a logistics company, offering them the entire tech stack needed for an operation.
Transforming The Future Of Logistics With Geocoding
Logistics has primarily been just a ‘pick, pack and ship’ process. In order to retain customers, most companies weave together a “temporary” solution by hiring more workforce instead of adopting technology. This is a failing formula that increases the cost to business without being sustainable on a longer term
How Locus Is Using AI To Enhance End Customer Experience And Logistics Management With ‘Uber For X’ Model
Locus aims to deliver end-to-end automation from point of dispatch till the order reaches the end customer, with a competent end-user experience, with intelligent events & live tracking.