Smart retail sales beat planning
As the entire responsibility of monitoring retail inventory and replenishing stocks lies with the brand in Direct Store Deliveries, it is essential to have a systematic sales beat plan in place. Locus’ beat planning software drives sales growth and effective utilization of sales executives, in turn bringing efficiency to dispatch operations. Automated beat planning maximizes the number of touchpoints in a beat, increases face-time with retailers vs time spent travelling, and thus improves sales effectiveness and efficiency.
It also takes into account factors like geographical proximity, familiarity of a salesman with a retailer, salesman’s geographical knowledge, SKU familiarity, store visit frequency to come up with a daily, weekly, or fortnightly replenishment plan.