The hyperlocal delivery model that was once a distant dream has now found its way into daily consumers' lives and has become a new business reality.

What is a Hyperlocal delivery?

Hyperlocal delivery is a delivery service that is confined to a certain geographical area that connects local retailers and merchants with customers.

Reasons for an increased adoption of hyperlocal deliveries during COVID-19

Fulfills urgent customer demands for essential products

Ensures that essential goods are available to customers at their doorstep without any hassles, and has become the most convenient option to access high-priority products quickly.

Fulfills urgent customer demands for essential products
Minimal logistics burdens for retailers

Minimal logistics burdens for retailers

Helps retailers to optimize cost and time with fewer delivery resources, and enables catering to maximum number of customers without investing huge amounts into shipping.

Faster deliveries at minimal cost

Being nearby to the residential areas, hyperlocal businesses have the best opportunity to fulfil customer demands quickly.

Faster deliveries at minimal cost
Increased traction of “near me” Google searches

Increased traction of “near me” Google searches

The “near me” search option has given consumers a convenient blend of physical reassurance and online comfort.

Forthcoming developments in the hyperlocal delivery industry

Increase in entry of e-commerce giants

Increase in entry of e-commerce giants

The future of hyperlocal services will witness the entry of large e-commerce players building an ecosystem with an app-based hyperlocal delivery service.

Non-essential products making an entry in the hyperlocal delivery market

Non-essential products making an entry in the hyperlocal delivery market

After COVID-19 pandemic period, some retail outlets will extend the hyperlocal deliveries to categories like apparel, cosmetics, liquor etc.

Hyperlocal deliveries will move towards rural areas

Hyperlocal deliveries will move towards rural areas

The next evolution of hyperlocal e-commerce models will be in under-tapped two tier, three-tier cities and rural areas.

Retail outlets will expand their storage capacities

Retail outlets will expand their storage capacities

Retail stores will expand storage spaces near their physical location to fulfill omnichannel customer demands.

Increase in the use of Artificial Intelligence (AI) technology

Increase in the use of Artificial Intelligence (AI) technology

The AI adoption by local retail businesses is going to increase.

Autonomous vehicles and delivery robots

Autonomous vehicles and delivery robots

As hyperlocal markets get specialized and more diversified, the logistics businesses will leverage delivery robots for faster and convenient deliveries.

Air Delivery Drones

Air Delivery Drones

In the future, microhub warehouses and retail outlets will have drone facilities that can serve a particular geographical area.

Blockchain technology

Blockchain technology

Hyperlocal businesses are slowly moving into a distributed application platform like blockchain for a smooth, secure and control-free delivery process.

Hyperlocal deliveries: Making a steady progress than a giant leap

The hyperlocal businesses will make steady progress in adopting new logistics technologies. Efficient use of new logistics technologies can bring down operational costs. Beyond reducing costs, companies will be looking to implement more eco-friendly delivery methods in their hyperlocal delivery models.

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How can Locus help manage your logistics?

  • Locus’ proprietary geocoding engine converts the fuzziest of the addresses into precise geographical coordinates thereby helping your on-ground executives locate addresses easily.
  • Digitize all your operational variables such as fleets, delivery persons, etc to come up with the best route plan every day.
  • Track your orders in real-time with the Locus Live Dashboard. Locus’ last-mile delivery app Locus On The Road (LOTR) helps delivery partners process orders.
  • Visualize and tweak your scheduled plans via three key metrics— geography, time, & vehicle(fleet)—with a birds-eye view of your entire operations.
  • Build your own reports and analyze important parameters that you need to make key decisions.

Join Industry Leaders:

$100 M+
Logistics costs reduced
100+ Years
Planning time saved
6300 + Tonnes
GHG emissions reduced

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