What is quick commerce(q-commerce)?
The latest in all-mile, hyper local delivery.
Explained :
Quick commerce in 5 mins or less
How's it different?
Estimated time of arrival: Minutes not hours.
Popular time frames
10 minutes
15 minutes
30 minutes
What's driving the trend?
Greater demand for convenience
Busy lifestyles
Urbanization
Building consumer loyalty through repeat business
Stiff competition among companies
About one in five consumers are willing to have a marginal increase in shipping rates over standard free-shipping options*
*McKinsey survey
Sectors best suited for q-commerce:
How q-commerce works?
-
Place multiple dark stores (small stores with limited SKUs) close to neighborhoods
Why Dark stores?
Delivery radius: Within 10-15 mins driving distance
Limited SKUs = Quick retrieval and packing (Less than 5 mins)
Fewer products, frequently purchased
- •
Customer places an online order
What happens next?
Order management: Capturing and tracking order status
- •
App assigns delivery partner in the background
How does that work?
Dispatch management: Automates assignment of orders to delivery
- •
Delivery partner gets notified of order details and optimized routes
How route planning works
Vehicle Routing & Scheduling Engine: Creates an optimized route based on 180+ real-life constraints like traffic, fuel consumption, distance, etc.
- •
Customer stays updated on delivery status
What happens in the backend?
Order Tracking Page: Real-time order tracking link that allows communication with delivery partners. Customer can also:
- Share special delivery instructions
- Reschedule deliveries
- Provide experience feedback in real-time.
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