The holiday season is upon us—a time of festivities, family, and friends; of giving, gratitude and grace! At no other time during the year is the spirit of giving and sharing more alive in people’s hearts.

With festivities all around, there’s a surge in gift shopping as millions of Americans turn to retail outlets and online stores to buy holiday gifts for their loved ones. Check out how holiday shopping looks like in 2021 and how brands can enable timely delivery of gifts this season.

What are Americans buying this holiday season?

Clothing, electronics, toys, gift cards, and wellness products are the most popular gifting categories of this holiday season. (Statista)

What are Americans buying this holiday season?

Planned Holiday Season Spending for 2021

Americans plan to spend roughly $998 on gifts, food, and decorations in 2021. (National Retail Federation)

Planned Holiday Season Spending for 2021

In-store vs online shopping: What’s more popular?

Although in-store shopping gains some traffic, online shopping continues to rule this holiday season. More than 60% of US consumers prefer to buy their holiday gifts online. (Deloitte)

In-store vs online shopping: What’s more popular?

An early holiday shopping spree

With a busy festive season on the horizon, holiday shopping begins earlier this year. (Deloitte)

64% of retail executives are worried about not receiving inventory on time.

of retail executives are worried about not receiving inventory on time.

75% of shoppers are concerned about stockouts.

of shoppers are concerned about stockouts.

68% of shoppers plan to begin shopping before Thanksgiving vs 61% in 2020.

of shoppers plan to begin shopping before Thanksgiving vs 61% in 2020.

Convenience remains a priority

Wider adoption of integrated supply chain networks

Consumers continue to seek out conveniences, with 73% choosing standard delivery, BOPIS, and curbside pickups. ( Deloitte ).

How retailers and e-commerce brands can enable timely delivery of gifts

Managing inventories effectively

Managing inventories effectively

Identifying faster fulfillment methods

Identifying faster fulfillment methods

Planning order dispatches smartly

Planning order dispatches smartly

Speeding up last-mile deliveries

Speeding up last-mile deliveries

Improving transparency with customers

Improving transparency with customers

The role of AI-powered logistics tech

Order scheduling and automated dispatching

Order scheduling and automated dispatching

Cost efficient and optimal route planning

Cost efficient and optimal route planning

Real-time tracking and last-mile visibility

Real-time tracking and last-mile visibility

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How can Locus help manage your logistics?

  • Locus’ proprietary geocoding engine converts the fuzziest of the addresses into precise geographical coordinates thereby helping your on-ground executives locate addresses easily.
  • Digitize all your operational variables such as fleets, delivery persons, etc to come up with the best route plan every day.
  • Track your orders in real-time with the Locus Live Dashboard. Locus’ last-mile delivery app Locus On The Road (LOTR) helps delivery partners process orders.
  • Visualize and tweak your scheduled plans via three key metrics— geography, time, & vehicle(fleet)—with a birds-eye view of your entire operations.
  • Build your own reports and analyze important parameters that you need to make key decisions.

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