Direct-to-Consumer Selling Trends to Watch in 2020
Direct-to-Consumer (D2C) selling is gaining popularity in retail and CPG today, as brands are embracing cost-effective and safer modes of distribution to the consumer. Check out what D2C selling is all about and what are the rising market trends in 2020.
What is Direct-to-Consumer Selling?
Direct-to-Consumer retail is a fast-track method of reaching consumers, skipping middlemen involved in the distribution process.
What are the Benefits of the D2C Model?
Fortifies brand-consumer relationship
Faster last-mile operations
Top Trends In the Direct-to-Consumer Market
D2C E-commerce market is soaring
In 2019, D2C E-commerce sales reached $14.28 billion in the US. In 2020, eMarketer forecasts that sales will grow by 24.3%, to $17.75 billion.
Consumers want to buy directly from brands
59% of consumers prefer to search for products directly on the manufacturer’s website, with 55% preferring to make purchases the same way.
Personalized shopping offers are a must
Direct-to-Consumer brands are using the power of analytics to study consumer shopping, search, and browsing history to offer personalized product options, delivery timings, and customer experience.
Safe doorstep delivery is a top priority
73.6% of consumers report that efficient doorstep delivery is most important to the overall shopping experience.
Subscription-based selling is on the rise
By 2023, 75% of D2C brands are expected to offer subscription services. Subscription models allow brands to sell a monthly bundle of regularly bought staples and household products to consumers.
Consumers seek greater visibility
51% of consumers want real-time visibility into the status of their orders and expect to be well-informed about their order shipping, transit, and delivery details.
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