The Rise of Online Grocery Shopping

The Rise of Online Grocery Shopping

1.America’s E-grocery sales increased by 40% since the us-grocery-market-trends-covid-19 outbreak in 2020, nearly double the 22% in 2019.

2.14% of consumers said they have started buying groceries online due to the pandemic, while 34% said they were buying more of them. (Coresight Research).

The Rise of Online Grocery Shopping

USA’s Go-to Grocery Shopping Apps

USA’s Go-to Grocery Shopping Apps

3.Walmart, Instacart, Peapod, and FreshDirect are the most-widely used grocery shopping apps in the US.

USA’s Go-to Grocery Shopping Apps

Most Popular Product Categories

Most Popular Product Categories

4.Non-perishable, canned and shelf-stable food sales went up 87%.

5.Pasta, oat milk, canned meat, dried beans, and tuna sales surged by 699%, 477%, 231%, and 188% respectively.

6.Sales of snack foods such as popcorn, pretzels, and ice cream went up by 48%, 47%, and 23%.

Most Popular Product Categories

USA’s Go-to Grocery Shopping Apps

Retailers Go Big on Multi-Channel

7.Apart from introducing online buying platforms, grocery retailers across the US are offering Buy Online Pick-Up in Store (BOPIS), Click & Collect, curbside pick-up, and Grab & Go options.

Retailers Go Big on Multi-Channel

Grocery Subscription Programs

Grocery Subscription Programs

8.Grocery retailers are monetizing their convenience seeking consumers, by converting 30-40% of their consumers to subscription programs.

Grocery Subscription Programs

Cashless & Contactless Shopping Options

Cashless & Contactless Shopping Options

9.Retailers have expanded contactless approaches to check out such as Scan & Pay in stores, as well as no-contact delivery practices.

Cashless & Contactless Shopping Options

Convenient Delivery Time-Slots

Convenient Delivery Time-Slots

10.39% of consumers prefer a retailer based on whether they have a grocery pickup or delivery time slot available in their desired window.

Convenient Delivery Time-Slots

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