9 Useful Tips to Build a Cross-border E-commerce Strategy
Local demand research
Enables e-commerce businesses to find out purchasing habits, buying trends, values and competition of the cross-border market.
Run an analysis of your international competitors
Analyze international competitors based on pricing, communication channels and keyword terminologies used in their cross-border market.
Spot potential markets
Analyze the target country’s commercial guidelines, culture, business climate and market competition. This helps you identify which product fits the market.
Follow target country’s rules and regulations
Follow varying modes of communication, different legal restrictions on products and taxation policies from the cross-border market.
Ensure your website speaks the customers language
Translate your e-commerce website to a local language to gain more trust from its buyers and expand your customer base.
Offering local payment options to customers
Integrating local currency payment options with e-commerce websites reduces shopping cart abandonment and maximizes sales.
Set up local return options
Providing local return options helps cross-border customers to return their purchases to a local logistics center. This helps you provide a better shopping experience.
Localize your product data
E-commerce businesses can tailor their product data in a number of ways based on cross-border target markets. Build channel-ready product feeds that suit each communication touchpoint and are relevant for your target customer.
Testing the new cross-border market
Cross-border e-commerce market testing helps you to obtain deeper knowledge of your target market and optimize product listings. You can exit the market with minimal losses in case your product testing becomes unsuccessful.
Build your Cross-Border E-commerce strategy with network optimization software
Locus’ smart supply chain decision-making platform NodeIQ helps e-commerce businesses to optimize their logistics network and inventory. Network design with geospatial visual simulation helps gain complete visibility in your long-term supply chain performance. Beyond transparency, it offers greater control in your cross-border target markets.
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