Top 12 COVID-19 Trends in the
Consumer Goods Supply Chain

Toilet paper and hand sanitizers emerged as the ultimatequarantine essentials.

1.Household toilet paper sales rocketed 845% in mid-March as states announced lockdowns.
2.Hand sanitizer sales skyrocketed 470% and disinfectant product sales shot up 385%.

Canned, dried, and refrigerated consumer goods areflying off the shelves in supermarkets.

3.Rice, flour, and pasta sales went up by 239%, 205%, and 179% respectively.
4.Frozen vegetables, fruit, and canned fish and meat sales rose by 129%, 117%, and 169%.

To avoid crowded supermarkets, more and more shoppersare turning online to find essentials.

5.The largest increase in E-commerce shopping of essentials was seen in Vietnam - 57%, India - 55%, China - 50%, and Italy - 31%.
6.The online purchase of household cleaning goods, baby products, work from home essentials, and pet care products went up by 210%, 201%, 84%, and 55% respectively.

Grocery and food and beverage brands are working towardsomnichannel fulfillment.

7.More than 40% of American E-grocery shoppers during mid-March were first-time buyers.
8.‘Buy Online and Pick-up In-Store’ (BOIPS) orders in the U.S. surged by 62% during the first month of the outbreak

Consumers shifting towards more preventive and responsibleshopping of healthcare products.

9. The demand for surgical masks and gloves, personal wipes, and cold remedies surged by 377%, 231%, and 226%.

Greater emphasis is being placed on delivery options thatminimize social interactions.

10. 69% of shoppers consider home delivery as the safest option of buying during the pandemic.
11. Hyperlocal grocery delivery apps, Instacart, WalmartGrocery, and Shipt have seen daily downloads surge by 218%, 160%, and 124% respectively.
12. Hygenic grocery delivery and “click-and-collect” pickupservices in the U.S. rose to 31% since the outbreak.