Massive hit on in-store shopping

Massive hit on in-store shopping

1.The COVID-19 pandemic has resulted in a dip in in-store shopping.

2.51% of Holiday Shoppers feel anxious about in-store shopping. - 2020, Deloitte, Holiday Retail Survey

3.73% of customers are planning to have their items delivered vs. 62% in 2019. -2020 Deloitte, Holiday Retail Survey

Massive hit on in-store shopping

Average shopping duration expected to reduce

4.The average shopping duration of customers this holiday season is expected to shrink by a week and half compared to previous years.

Year Average Shopping Duration
2018 7.1 weeks
2018 7.4 weeks
2020 5.9 weeks

Customers will value retail proximity and online engagement

Customers will value retail proximity and online engagement

5.Local stores and online shopping will bring in the holiday cheer

6.69% of customers prefer shopping at a store closer to their residence. -2020 Deloitte, Holiday Retail Survey

7.60% of customers prefer online stores rather than a physical store during the upcoming holiday season. -2020 Deloitte, Holiday Retail Survey

8.58% of customers prefer to travel 10 miles or less to get a gift from a retailer. -2020 Deloitte, Holiday Retail Survey

9.43% of customers prefer shopping at local retail outlets than national retail chains. -2020 Deloitte, Holiday Retail Survey

Customers will value retail proximity and online engagement

Longer Delivery Windows for delivering gifts

Longer Delivery Windows for delivering gifts

10.Due to the prevailing COVID-19 pandemic, consumers are willing to provide a breathing space for retailers to deliver gifts. Retailers must be clear about communicating order status, timing, and fulfillment alternatives.

11.9 in 10 shoppers (89%) are willing to give retailers extra time to deliver packages this holiday season. - Convey, Fourth Annual Study

12.74% of shoppers are willing to grant one or four extra days for delivery. 16% of shoppers are willing to wait five or more additional days for delivery. - Convey, Fourth Annual Study

13.58% of shoppers say that they are more likely to complete a purchase if Estimated Delivery Date (EDD) is visible in the cart prior to starting the checkout process. - Convey, Fourth Annual Study

Longer Delivery Windows for delivering gifts

New-found Importance of Omnichannel Shopping

New-found Importance of Omnichannel Shopping

14.To minimize their time spent in the store, customers may also pre-plan their shopping trip.

15.78% of Holiday Shoppers who visited a store turned to online search before going into a store. - U.S., Omnichannel Holiday Study, Holiday Shoppers who visited a store in the past 48 hours, Nov. 2017–Jan. 2018

New-found Importance of Omnichannel Shopping

An expected decline in spending intentions

An expected decline in spending intentions

16.38% of consumers plan to spend less this holiday season, a level that was not seen even during the financial crisis. -2020, Deloitte Holiday Retail Survey.

Why this drop?

17.50% customers are more concerned about the economic instability. -2020 Deloitte, Holiday Retail Survey.

18.40% prefer to save more instead of spending. - 2020 Deloitte, Holiday Retail Survey

An expected decline in spending intentions

Free shipping vs Fast shipping: Majority of consumers will prefer free shipping

19.Customers are willing to pay only minimal amounts for faster delivery options

20.85% of consumers prefer free shipping compared to 15% consumers who prefer fast shipping. -2020 Deloitte, Holiday Retail Survey

Shipping options Extra amount consumers are willing to pay Percentage of consumers ready to pay this extra amount
Same-day delivery $5.7 30%
Next-day delivery $3.9 36%
2 Day delivery $1.9 60%
3-7 day delivery $0.5 88%

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