Click-and-Collect Model: The New Shopping Trend
The days of scanning through shelves in a grocery store for your favorite brand of mustard are long gone.
The e-commerce boom is undeniable since Covid, promising to bring in over $843 billion in sales in 2021 alone, and hybrid models like click-and-collect are a popular method of omnichannel fulfillment for this.
What’s it all about?
Click-and-collect makes friends of both e-commerce and brick-and-mortar stores and promises a more convenient shopping experience.
The customer need not stand in lines nor wait in anticipation for their order to be delivered to their doorstep.
How does it work?
Item is purchased online
The customer makes a purchase by accessing the website or the mobile app.Customer selects pick-up location before checkout
Order is collected
The order can be collected either in-store or at a designated location.
Order is collected
The order can be collected either in-store or at a designated location.
Order is fulfilled
Two scenarios can take place here
- Item is available A notification is sent to the customer to pick up the order in the form of an email or text.
- Item is unavailable A notification is sent to the customer to pick up the order in the form of an email or text.
It’s a Win-Win Situation
Benefits for customers
It’s easy
Quick transactions
Wider selection on offer as compared to physical stores
Money is saved on shipping
Benefits for retailers
Shoppers are likely to make additional purchases when they come to collect their order
Reduces cost of exchange and returns
Logistical Challenges and Solutions
Inefficiency in order packaging can lead to late delivery, and a shortage of in-store inventory can result in unfulfilled orders and disappointed customers. Customers need to be notified in time, and pick-up queues require proper management.
Artificial Intelligence can help analyze consumer shopping habits so that the store always has enough stock in place. Understanding seasonal trends and market dynamics can also lead to a more personalized shopping experience. Read more about click-and-collect model.
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