The days of scanning through shelves in a grocery store for your favorite brand of mustard are long gone.

The e-commerce boom is undeniable since Covid, promising to bring in over $843 billion in sales in 2021 alone, and hybrid models like click-and-collect are a popular method of omnichannel fulfillment for this.

What’s it all about?

Click-and-collect makes friends of both e-commerce and brick-and-mortar stores and promises a more convenient shopping experience.

The customer need not stand in lines nor wait in anticipation for their order to be delivered to their doorstep.

How does it work?

Item is purchased online

Item is purchased online

The customer makes a purchase by accessing the website or the mobile app.Customer selects pick-up location before checkout

Order is collected

Order is collected

The order can be collected either in-store or at a designated location.

Order is collected

Order is collected

The order can be collected either in-store or at a designated location.

Order is fulfilled

Order is fulfilled

Two scenarios can take place here

  • Item is available A notification is sent to the customer to pick up the order in the form of an email or text.
  • Item is unavailable A notification is sent to the customer to pick up the order in the form of an email or text.

It’s a Win-Win Situation

Benefits for customers

It’s easy

It’s easy


Quick transactions

Quick transactions


Wider selection on offer as compared to physical stores

Wider selection on offer as compared to physical stores

Money is saved on shipping

Money is saved on shipping

Benefits for retailers

Shoppers are likely to make additional purchases when they come to collect their order

Shoppers are likely to make additional purchases when they come to collect their order

Reduces cost of exchange and returns

Reduces cost of exchange and returns

Logistical Challenges and Solutions

Inefficiency in order packaging can lead to late delivery, and a shortage of in-store inventory can result in unfulfilled orders and disappointed customers. Customers need to be notified in time, and pick-up queues require proper management.

Artificial Intelligence can help analyze consumer shopping habits so that the store always has enough stock in place. Understanding seasonal trends and market dynamics can also lead to a more personalized shopping experience. Read more about click-and-collect model.

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How can Locus help manage your logistics?

  • Locus’ proprietary geocoding engine converts the fuzziest of the addresses into precise geographical coordinates thereby helping your on-ground executives locate addresses easily.
  • Digitize all your operational variables such as fleets, delivery persons, etc to come up with the best route plan every day.
  • Track your orders in real-time with the Locus Live Dashboard. Locus’ last-mile delivery app Locus On The Road (LOTR) helps delivery partners process orders.
  • Visualize and tweak your scheduled plans via three key metrics— geography, time, & vehicle(fleet)—with a birds-eye view of your entire operations.
  • Build your own reports and analyze important parameters that you need to make key decisions.

Join Industry Leaders:

$100 M+
Logistics costs reduced
100+ Years
Planning time saved
6300 + Tonnes
GHG emissions reduced

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