What is First Attempt Delivery Rates (FADR)?

First attempt delivery rate (FADR) is the number of successful all-mile deliveries executed by a business in the first attempt. Delayed or missed deliveries slow down supply chains, increase the cost of processing an order and hurt customer relationships, thereby affecting a company’s reputation in the market. Maintaining on-time and first attempt delivery performance is challenging, yet extremely important.

An improved FADR is a win-win situation for the customer, the delivery executive, and the service provider. With Artificial Intelligence in the supply chain, it is possible to carry out deliveries with precision in the very first attempt.

How can delivery businesses leverage tech to achieve a better FADR?

  • Optimize dispatch and delivery route planning for effective day-to-day planning
  • Offer customer-preferred delivery time windows at the time of placing orders
  • Improve communication between end-customer and delivery agents with live notifications and ETAs
  • Monitor on-ground operations using real-time visibility tools to avoid delays and delivery errors

How Locus helps businesses with dynamic route planning

Advanced geocoding of delivery addresses | Dispatch and delivery route planning | Real-time tracking and supply chain visibility | Easy-to-use applications for on-ground executives

Related Resources

Introducing to FADR
Introducing to FADR
Why First Attempt Delivery Success rate is the future of retail?
Why First Attempt Delivery Success rate is the future of retail?
When will my package arrive: The cost of missed deliveries
When will my package arrive: The cost of missed deliveries

Streamline your operations now!


Schedule a meeting with Locus

How can Locus help manage your logistics?

  • Locus’ proprietary geocoding engine converts the fuzziest of the addresses into precise geographical coordinates thereby helping your on-ground executives locate addresses easily.
  • Digitize all your operational variables such as fleets, delivery persons etc. to come up with the best route plan every day.
  • Track your orders in real-time with the Locus Live Dashboard. Locus’ all-mile delivery app Locus On The Road (LOTR) helps delivery partners process orders.
  • Visualize and tweak your scheduled plans via three key metrics— geography, time, & vehicle (fleet)—with a birds-eye view of your entire operations.
  • Build your own reports and analyze important parameters that you need to make key decisions.

Join Industry Leaders:

68m+ miles

Reduction in distance traveled

12m+ kgs

Reduction in GHG emissions


Savings in logistics costs
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