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What is FMCG (Fast Moving Consumer Goods)?

Fast-moving goods are those that are sold within a short period of time and have a high product turnover rate. These goods have a short shelf-life either because of high consumer demand or because they are perishable. Low cost, rapid consumption, and high turnover are all properties of fast-moving goods.

Global competition and shorter product life cycles are responsible for the intense price pressure that FMCG manufacturers face. Intelligent logistics solutions can help companies deal with this competition in the FMCG space. Ranking sales executives on experience, skills, preference as well as other parameters is one of the few benefits of it. Sales can see an increase as more time is spent in-store than on the road.

How Locus helps companies in the FMCG space

Control Tower Application | Dynamic Route Planning | On-time Delivery | Real-time fleet tracking | Route Dispatch Planning | Permanent Journey Planning | Sales Beat Planning | Permanent Dispatch Planning | Territory Planning

Related Resources

How can FMCG players utilize sales reps more effectively
How can FMCG players utilize sales reps more effectively
How to optimize various legs of the FMCG supply chain?
How to optimize various legs of the FMCG supply chain?
FMCG Sales Beat Insight Report
FMCG Sales Beat Insight Report
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Streamline your operations now!

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Schedule a meeting with Locus

How can Locus help manage your logistics?

  • Locus’ proprietary geocoding engine converts the fuzziest of the addresses into precise geographical coordinates thereby helping your on-ground executives locate addresses easily.
  • Digitize all your operational variables such as fleets, delivery persons etc. to come up with the best route plan every day.
  • Track your orders in real-time with the Locus Live Dashboard. Locus’ last-mile delivery app Locus On The Road (LOTR) helps delivery partners process orders.
  • Visualize and tweak your scheduled plans via three key metrics— geography, time, & vehicle (fleet)—with a birds-eye view of your entire operations.
  • Build your own reports and analyze important parameters that you need to make key decisions.

Join Industry Leaders:

43m+ miles

Reduction in distance traveled

18m+ tons

Reduction in GHG emissions

$200 m

Savings in logistics costs
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