FMCG (Fast Moving Consumer Goods)
Fast-moving goods are those that are sold within a short period of time and have a high product turnover rate. These goods have a short shelf-life either because of high consumer demand or because they are perishable. Low cost, rapid consumption, and high turnover are all properties of fast-moving goods.
Global competition and shorter product life cycles are responsible for the intense price pressure that FMCG manufacturers face. Intelligent logistics solutions can help companies deal with this competition in the FMCG space. Ranking sales executives on experience, skills, preference as well as other parameters is one of the few benefits of it. Sales can see an increase as more time is spent in-store than on the road.
Due to the very nature of consumer goods, the competition in the FMCG market is always cut-throat. If your product is not available in the store, the customer will easily substitute it with an alternate brand.
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