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FMCG (Fast Moving Consumer Goods)

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What is FMCG (Fast Moving Consumer Goods)?

Fast-moving goods are those that are sold within a short period of time and have a high product turnover rate. These goods have a short shelf-life either because of high consumer demand or because they are perishable. Low cost, rapid consumption, and high turnover are all properties of fast-moving goods.

Global competition and shorter product life cycles are responsible for the intense price pressure that FMCG manufacturers face. Intelligent logistics solutions can help companies deal with this competition in the FMCG space. Ranking sales executives on experience, skills, preference as well as other parameters is one of the few benefits of it. Sales can see an increase as more time is spent in-store than on the road.

How Locus helps companies in the FMCG space

Control Tower Application | Dynamic Route Planning | On-time Delivery | Real-time fleet tracking | Route Dispatch Planning | Permanent Journey Planning | Sales Beat Planning | Permanent Dispatch Planning | Territory Planning

Related Resources

How can FMCG players utilize sales reps more effectively Case Study

How can FMCG players utilize sales reps more effectively

Due to the very nature of consumer goods, the competition in the FMCG market is always cut-throat. If your product is not available in the store, the customer will easily substitute it with an alternate brand.

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Case Study
How to optimize various legs of the FMCG supply chain?
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White Paper
FMCG Sales Beat Insight Report
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White Paper
FMCG Insight Report II: How to make strategic decisions in the FMCG Sector
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Blog
How to Optimize Permanent Journey Planning (PJP) in FMCG and Retail Supply Chains
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Blog
What’s in store for FMCG in 2025? We just found out from experts
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How can Locus help manage your logistics?

  • Locus’ proprietary geocoding engine converts the fuzziest of the addresses into precise geographical coordinates thereby helping your on-ground executives locate addresses easily.
  • Digitize all your operational variables such as fleets, delivery persons, etc to come up with the best route plan every day.
  • Track your orders in real-time with the Locus Live Dashboard. Locus’ last-mile delivery app Locus On The Road (LOTR) helps delivery partners process orders.
  • Visualize and tweak your scheduled plans via three key metrics— geography, time, & vehicle(fleet)—with a birds-eye view of your entire operations.
  • Build your own reports and analyze important parameters that you need to make key decisions.

Join Industry Leaders:

$100 M+
Logistics costs reduced
100+ Years
Planning time saved
6300 + Tonnes
GHG emissions reduced

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