Fast-moving goods are those that are sold within a short period of time and have a high product turnover rate. These goods have a short shelf-life either because of high consumer demand or because they are perishable. Low cost, rapid consumption, and high turnover are all properties of fast-moving goods.
Global competition and shorter product life cycles are responsible for the intense price pressure that FMCG manufacturers face. Intelligent logistics solutions can help companies deal with this competition in the FMCG space. Ranking sales executives on experience, skills, preference as well as other parameters is one of the few benefits of it. Sales can see an increase as more time is spent in-store than on the road.
To stay competitive in the fast-moving consumer goods industry, businesses must ensure speed, agility, and precision in both supply chain and field operations. Leveraging intelligent logistics and route optimization tools can significantly enhance delivery efficiency and shelf availability for fast-moving consumer goods, ultimately driving higher sales and customer satisfaction.
Locus helps companies in the fast-moving consumer goods (FMCG) sector by optimizing logistics operations, reducing delivery turnaround times, and ensuring on-time replenishment of high-demand products. With AI-powered route planning, real-time fleet visibility, and automated order allocation, Locus enables FMCG businesses to meet tight delivery windows, improve in-store availability, and boost overall supply chain efficiency.
How can Locus help manage your logistics?
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