How Landmark Group’s Retail Division Achieved 5% Improved Last-Mile Productivity Across its Well-Loved Brands

Founded in 1973, Landmark Group is a leading omni-channel retail and hospitality conglomerate in the Middle East North Africa, India, and Southeast Asia. The group has 25 plus owned, home-grown, and franchise brands across 2,200 stores and 30 million sq. ft.

Landmark Group’s relentless focus on enhancing customer experience is a key contributor to its continued success.

“At Landmark Group, we believe in creating exceptional value for the lives we touch. We focus on enhancing customer experience and driving operational efficiencies through innovative products and processes. As one of the largest omnichannel retailers in the region we continue to invest in innovative technologies to drive efficiencies across our supply chain,” says Dr Prakash Rao, Head of Supply Chain Projects and Home Operations at Landmark Retail – the group’s retail division.

The Journey to Redefining Fulfillment Processes

“Our order planning process relied mainly on the expertise of our planners and area-based planning process, which was time-consuming, people dependent and not always accurate,” said Dr Rao. He noted that Landmark Retail’s Home Delivery Operations (HDO) is undergoing a digital transformation journey to improve overall productivity.

As a part of this journey, the group placed a request for a proposal (RFP) to implement suitable planning solutions.

Why Landmark Group Chose Locus:

The group deployed Locus’s Order Management and Route Planning solutions across all GCC countries in three months.

By automating the planning process, manual dependency was reduced by 80-85%.

“Locus’s planning tool is a great enabler in generating automated plans within a few minutes,” Dr. Rao said.

By conducting multiple on-ground warehouse visits, Locus gained a detailed understanding of the operations and delivered features that were crucial in improving fleet utilization and last-mile productivity by 4-5%.

Enabling Fulfillment Excellence With Timely Support

“We are pleased with the seamless deployment, thanks to the support from the Locus team. All feature enhancements, or service requests, were promptly addressed, allowing an efficient post-deployment journey,” said Dr Prakash Rao.

Locus promptly addressed the few challenges with geocoding accuracy and system integrations, thanks to the strong governance mechanism in place, including:

• Weekly Twice team connects
• A bi-monthly steering committee meetings with senior management
• A dedicated support team

Landmark Retail persistently sets new standards in customer experience and operational efficiency as it harnesses global technological advancements to maintain its market leadership position.

To know more about how you can replicate Landmark Retail’s success for your retail use case, click here to sign up for a demo.