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What is Direct-to-Store Delivery?

Due to the rising market competition in retail, and growing consumer expectations for convenient and faster fulfillment, businesses are adopting various cost-effective and omnichannel distribution models. Direct to Store Delivery or Direct Store Delivery (DSD) is a retail distribution model, where a supplier or manufacturer delivers merchandise directly to retail stores for selling, instead of sending them to warehouses or distribution centers.

This delivery model is gaining popularity among businesses involved in the retail of pharmacy drugs, fresh foods, edible consumer goods such as baked foods, snacks, soft drinks and beverages, organic farm produce, and locally produced alcohol, etc.

The business benefits of embracing the Direct-to-Store Delivery (DSD) model

  • By eliminating middlemen touchpoints such as wholesale dealers, it significantly reduces the overall time to market, facilitating faster all-mile deliveries
  • DSD allows efficient handling of fragile and perishable consumer goods, minimizing the risk of damage during shipment and transit
  • This model is highly profitable during peak seasons when the demand for special goods is high and there is a limited time for transportation
  • By implementing the DSD retail model, businesses can significantly reduce storage and labor costs as goods are not stored at a third-party warehouse or shipped by a third-party
  • The DSD model connects brands directly to retailers, helping them build a better relationship with the end market players.

How Locus helps businesses implement contactless delivery

Automated dispatch planning | Delivery route optimization | Sales beat planning | Intelligent parcel sorting | Smart rider allocation | Real-time fleet management and delivery tracking

Related Resources

Direct-to-Consumer Business Model vs Traditional Retail Business Model
Direct-to-Consumer Business Model vs Traditional Retail Business Model
Why Retail Brands are Gunning for Direct-to-Consumer Sales During COVID-19
Why Retail Brands are Gunning for Direct-to-Consumer Sales During COVID-19
Direct to Consumer- The Trend of the Future
Direct to Consumer- The Trend of the Future

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How can Locus help manage your logistics?

  • Locus’ proprietary geocoding engine converts the fuzziest of the addresses into precise geographical coordinates thereby helping your on-ground executives locate addresses easily.
  • Digitize all your operational variables such as fleets, delivery persons etc. to come up with the best route plan every day.
  • Track your orders in real-time with the Locus Live Dashboard. Locus’ all-mile delivery app Locus On The Road (LOTR) helps delivery partners process orders.
  • Visualize and tweak your scheduled plans via three key metrics— geography, time, & vehicle (fleet)—with a birds-eye view of your entire operations.
  • Build your own reports and analyze important parameters that you need to make key decisions.

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