Consumer Packaged Goods (CPG)
Consumer Packaged Goods or CPG are goods that are consumed and replaced regularly by customers. The items that make this list include, but are not limited to, food, beverages, cosmetics, household, and cleaning products. In comparison, durable goods or DG are those that do not require frequent replacement—automobiles, appliances, and furniture fall into this category.
CPG can typically be found in brick and mortar stores, all of which are designed differently to attract customers. This is a highly competitive market because shelf space is finite and though the internet is changing this, e-commerce channels are still fairly new players in the game. Locus serves as a single platform to optimize sales, reduce freight costs and increase sales productivity for secondary and last-mile retail fulfillment. It also automates retail fulfillment operations, reduces freight costs for distributors, and optimizes sales beats.
With the help of Locus, CPG deliveries can be made faster and with ease. Sales can benefit from less on-road and more in-store time. Traffic prediction, road constraints, outlet timing for unloading are all important for optimal route planning are all part of the daily dynamic route planning by Locus.
Distributors have been an indispensable part of the CPG supply chain. CPG players have relied on their traditional partners to handle the sales, shipping, and servicing of the products to retailers in a specific geographic area or a particular class of business.
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