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Optimize retail fulfilment, reduce logistics cost.
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What is Beat Planning?
Beat planning or permanent journey plan is a day-level route plan made for field sales/marketing personnel to make visits to a number of stores at a predefined frequency. A beat plan defines whom to visit, when to visit, based on the company’s priorities on stores category/segment. Effective beat planning is essential for FMCG retailers and brands to be able to keep stores sufficiently stocked with in-demand merchandise and replenish them at regular intervals.
While sales beat planning is generally done manually, when handling multiple locations and hundreds of product categories, it poses some serious real-world challenges.
Due to the very nature of consumer goods, the competition in the FMCG market is always cut-throat. If your product is not available in the store, the customer will easily substitute it with an alternate brand.read story
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