The Indian online market is readying itself for a digital transformation. ONDC, or Open Network for Digital Commerce, has been established by the Government of India (GoI) to create a public digital infrastructure that will open up access and enhance opportunities to the country’s e-commerce ecosystem. What does this mean for e-commerce giants? Will this move democratize India’s online market for both buyers and sellers?
This e-book will explore the impact ONDC is set to create by digitizing entire value chains, and bringing standardization and transparency to business operations. We will also explore how the customer’s shopping experience will change and e-commerce businesses be impacted, whether this move will bring in new levels of efficiency in logistics, and how a dispatch management platform can help you stay ahead of the curve:
India’s growing digital economy: Businesses are quickly taking the digital path to growth. India is among the leading digital economies and has become a honeypot for investors from across the world.
What is Open Network for Digital Commerce?: The ONDC network has been established on an open protocol, with the help of open specifications and remains independent of any specific platform.
How does an ‘open network’ operate: An open network platform enables any buyer to interact with any seller. ONDC will work as a connector between these platforms, bringing a flow of value.
What challenges will ONDC meet? ONDC will democratize digital commerce in the country by creating new opportunities for micro, small and medium enterprises and putting an end to digital monopolies.
Creating equal opportunity for all businesses: Businesses will no longer need to adhere to a single platform’s policies. Small businesses will be easily discoverable, and adoption of digital commerce networks will be encouraged.
Should e-commerce giants be panicking? Protests from large e-commerce firms have been made, especially by those who have invested in retail and development (R&D) and worked on deploying new technologies and processes. The full force of the revolution is yet to be seen.
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