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What is Consumer Packaged Goods (CPG)?

Consumer Packaged Goods or CPG are goods that are consumed and replaced regularly by customers. The items that make this list include, but are not limited to, food, beverages, cosmetics, household, and cleaning products. In comparison, durable goods or DG are those that do not require frequent replacement—automobiles, appliances, and furniture fall into this category.

CPG can typically be found in brick and mortar stores, all of which are designed differently to attract customers. This is a highly competitive market because shelf space is finite and though the internet is changing this, e-commerce channels are still fairly new players in the game. Locus serves as a single platform to optimize sales, reduce freight costs and increase sales productivity for secondary and last-mile retail fulfillment. It also automates retail fulfillment operations, reduces freight costs for distributors, and optimizes sales beats.

With the help of Locus, CPG deliveries can be made faster and with ease. Sales can benefit from less on-road and more in-store time. Traffic prediction, road constraints, outlet timing for unloading are all important for optimal route planning are all part of the daily dynamic route planning by Locus.

Locus offerings for CPG

Reduced dispatch planning time | Optimal route planning | Easy accommodation of unplanned on-demand orders | Real-time fleet tracking | Route comparisons

Related Resources

E-commerce disrupting the CPG landscape
E-commerce disrupting the CPG landscape
Logistics Tech for Last-Mile Efficiency in Direct to Consumer Selling
Logistics Tech for Last-Mile Efficiency in Direct to Consumer Selling
Online On-Demand Grocery Delivery: Everybody’s Best Friend
Online On-Demand Grocery Delivery: Everybody’s Best Friend

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How can Locus help manage your logistics?

  • Locus’ proprietary geocoding engine converts the fuzziest of the addresses into precise geographical coordinates thereby helping your on-ground executives locate addresses easily.
  • Digitize all your operational variables such as fleets, delivery persons etc. to come up with the best route plan every day.
  • Track your orders in real-time with the Locus Live Dashboard. Locus’ last-mile delivery app Locus On The Road (LOTR) helps delivery partners process orders.
  • Visualize and tweak your scheduled plans via three key metrics— geography, time, & vehicle (fleet)—with a birds-eye view of your entire operations.
  • Build your own reports and analyze important parameters that you need to make key decisions.

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68m+ miles

Reduction in distance traveled

12m+ kgs

Reduction in GHG emissions


Savings in logistics costs
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