What is Packaging?
An essential part of logistics and transportation is the packaging. Often overlooked, this process is important because it protects and serves the goods that are being delivered. A few reasons why packaging is important in logistics is because:
- Protection: The main function of packaging is to protect the good. If a good is damaged during transportation, not only must a replacement be shipped but the reputation of the company is also affected. Important information about the product is also given on the packaging.
- Convenient storage and transportation: Goods can be stored as well as delivered with ease and convenience with the help of proper packaging.
- Increase sales: Attractive packaging builds your brand and brings in customers.