Middle Mile Delivery
Middle Mile delivery, also known as Second Mile Delivery is the delivery of goods from a warehouse or distribution center to fulfillment facilities from where consumers purchase their products. In contrast, last-mile delivery is the movement of finished products from the fulfillment center to the consumer. The system has grown in popularity because of its cost-saving promise—something that is left out in last-mile delivery.
Middle mile delivery is sometimes also referred to as local distribution. Industries such as consumer goods and retail can benefit from it. Sales beat planning is essential here to ensure that there are enough stocks on shelves at all times.
Middle mile delivery can help tighten the supply chain and help businesses get ahead of the competition with competitive pricing and healthy margins.
Fulfillment today is more than just delivering products to a customer’s doorstep. It can improve or derail customer experience. Hence, it is necessary for brands to follow the right fulfillment model that ensures positive customer experience and triggers repeat purchase.
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