The e-commerce boom has not been kind to physical stores, and the pandemic was the last nail in the coffin for many. In this whitepaper, we explore how retail has evolved in the past few years, the role of technology in planning the right fulfillment strategy, how omnichannel strategies can save big-box retail retailers from disappearing, and how Locus can contribute to that.
E-commerce businesses are not mere competitors—having evolved from a small channel in retail and marketing to becoming an essential part of a company’s omnichannel strategy—e-commerce is the future of retail. This paper explores how an agile and easily adaptable business model will not just survive but prosper in this environment.
The Competitive Advantage of E-commerce: Both consumers and retailers have much to benefit from the undeniable success of e-commerce.
Challenges for Big-box Stores: Store owners often feel at a disadvantage as online shops are open all hours of the day, providing services at the click of a button.
Omnichannel as the Future of Shopping: Omnichannel retail aims to provide shoppers with a seamless experience across both digital and physical channels, right from browsing online to order fulfillment.
The Role of Locus in Omnichannel Fulfilment: For brands to thrive, they need to shadow the customers and be where they are at all times. Locus helps retailers incorporate intelligence into operations for big-box stores.
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