Holiday season has always been the busiest time of the year, and 2021 will be no different. If anything, like 2020, the sales period will be extended. In this white paper, we dive into the emerging holiday season trends that are ruling the retail market this year, and discuss the growing role of logistics tech in optimizing holiday season supply chains.

Key Takeaways from the White paper

The 2021 holiday season seems to continue many trends that emerged during the pandemic. The customer must be made happy with their online and offline experiences. The competition will only get stiffer, and expectations for a fast, efficient and transparent order fulfillment higher. Here are some holiday season trends to watch out for in 2021:

  • Both online and offline shopping continue to grow - The pandemic has made convenience the top priority for many-a-shopper, and the digital realm has taken precedence over retail.
  • Curbside pickup remains popular - Even as brick-and-mortar stores enjoy their time in the spotlight again, customers will keep themselves from crowded places.
  • Cleanliness becomes non-negotiable - This concern has grown exponentially since the pandemic, as stores can be breeding grounds for infection.
  • Pop-up stores and fulfillment models are here to stay - Pop-up fulfillment models can do away with separate fulfillment centers for physical and online stores, bringing flexibility to fulfillment models.
  • Renewed focus on sustainability and green logistics - Micro-fulfillment centers, e-cargo bikes, drones, electric vehicles, and adopting delivery logistics software to save on fuel emissions are becoming popular.
  • Optimizing the last mile - A delivery logistics software can help businesses tackle logistical constraints and find the fastest, most efficient routes for delivery.

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How can Locus help manage your logistics?

  • Locus’ proprietary geocoding engine converts the fuzziest of the addresses into precise geographical coordinates thereby helping your on-ground executives locate addresses easily.
  • Digitize all your operational variables such as fleets, delivery persons, etc to come up with the best route plan every day.
  • Track your orders in real-time with the Locus Live Dashboard. Locus’ last-mile delivery app Locus On The Road (LOTR) helps delivery partners process orders.
  • Visualize and tweak your scheduled plans via three key metrics— geography, time, & vehicle(fleet)—with a birds-eye view of your entire operations.
  • Build your own reports and analyze important parameters that you need to make key decisions.

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$100 M+
Logistics costs reduced
100+ Years
Planning time saved
6300 + Tonnes
GHG emissions reduced

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