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What is Omnichannel Fulfillment?
The fulfillment strategy that uses the inventory to fulfill at all channels - e-commerce, store replenishment, and wholesale, is known as omnichannel order fulfillment. All processes that are involved from when the order is placed to when it gets delivered fall under omnichannel fulfillment. This fulfillment process takes place after a customer makes a purchase and is then completed across all channels using different kinds of order completion strategies. For example, if the channel of purchasing the order is online, it can be shipped from both the warehouse or the brick-and-mortar store. The flexibility of this fulfillment strategy is what makes it so great.
The six basic processes of omnichannel order fulfillment are communication, order processing, warehouse management, shipping, last-mile deliveries, and after-sales. Automating and dispatching processes bring efficiency, transparency, and consistency to your omnichannel retailing. It lets you use existing retail infrastructure to build your omnichannel platform so that same-day door-step deliveries can be achieved.
The COVID-19 pandemic has set some new ground rules for retail businesses around the world. As convenience stores, supermarkets, and shopping centers closed down for uncertain periods; businesses have come to realize that omnichannel is the inevitable way forward to fulfill customers in 2020 and the times ahead.read story
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