Hyperlocal Delivery
The word ‘hyperlocal’ means going local in your business. A hyperlocal delivery model is an online business model in which the on-demand needs of customers are met through local offline shops via a digital platform. The main benefit of such a delivery model is that the needs of customers are easily met. The demand for goods and services of customers like grocery, medicine, laundry service, etc. are met instantly.
Technology plays an active role in creating a positive experience for the customer. Logistics companies that enter on-demand hyperlocal businesses benefit greatly from it. Tech helps in the following ways:
Sustaining shipping costs Making use of automation is the only way to sustain free shipping costs. This is because customers have become more and more reluctant to shell out additional delivery charges. Most organizations are unable to manage free shipping without reducing the delivery costs through automation.
Easy to allocate delivery zones Sending drivers to new delivery areas leads to a definite fall in productivity. It becomes crucial to allocate set delivery zones so that the task of assigning delivery agents becomes easier.
Countering traffic congestion Route planning solutions reduce the cost of dropping packages at customers’ doors. It reduces fuel costs and makes your last-mile logistics cost-efficient.
Hyperlocal delivery model has emerged as a trend in recent years. Inspired by large rounds of investment in Uber Eats in the U.S. and Big Basket in India, aspiring entrepreneurs entered this niche hoping to find success. However, it turned out that it was not as simple as it seemed.
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