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The FMCG/CPG industry has been around for a long time. But times are now changing, the traditional way of distribution planning, which relies entirely on human intelligence, is no longer good enough to cater to the ever increasing demand. This results in delivery inefficiencies and increasing costs. Many firms also lack ground level data on sales, sales executive performance, SKUs, etc. These data points can potentially help companies strategize on-ground sales better and also in deciding potential locations for warehouses, manufacturing plants, and hubs.
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One of the largest frozen desserts manufacturers in India reached out to Locus Consulting to optimize various legs of its supply chain.
Locus helped the company improve the efficiency of its refrigerated logistics deliveries, reduce operational costs and shift from a traditional ad-hoc distribution planning to a scheduled one. Locus’ deep-dive network analysis resulted in the company figuring out the ideal location of its new cold store and manufacturing unit.
The customer reduced human dependency in the planning process of distribution using Locus’ solutions. This resulted in reduced number of vehicles required and cut costs, while increasing in-full deliveries.
Locus also helped the customer with a sales heat map, SKU performance tool, and performance-based scorecard. Overall, the customer saw improvement across all legs of the supply chain.
FMCG
100% increase in visibility of resources
8% of logistics cost saved
2-3 hours of planning time saved daily
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