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Purchasing consumer goods from a store shelf is easy, ordering online; even easier! But how these consumer goods reach retail outlets and online distribution centers is a different story altogether. In a competitive and demanding world, where convenience is the king, brands are now focusing on streamlining distribution operations in the consumer goods supply chain with the help of innovative logistics tech.

What are the challenges faced by consumer goods distribution companies?

  • Manual logistics planning processes Even though supply chains are moving swiftly towards digitization, many brands still struggle with manual redundant processes in planning their logistical operations such as dispatching orders, assigning duties to drivers, allocating fleet resources, and planning delivery routes. Manual planning leads to inefficiencies and errors in the supply chain.

  • Geographical restrictions One of the biggest challenges faced by consumer goods distributors, especially those operating in South East Asian countries like Indonesia is the complex geographical terrain. Brands also fail to consider dynamic restrictions like traffic, weather conditions, etc. that further slows down deliveries.

  • Market demand fluctuations Market demands change every now and then, especially in uncertain times like these. Without proper demand forecasting, managing orders can be difficult, further leading to either overstocking or unavailability of inventories.

  • Lack of supply chain visibility Lack of proper visibility across different stages in the supply chain is also a common challenge faced by distribution businesses. Due to this, logistics managers find it difficult to monitor and manage on-ground operations effectively, and there are also inefficiencies in transit.

Download Case Study

Modernizing supply chain operations for Indonesia’s leading FMCG distribution brand

One of Indonesia’s top consumer goods distribution companies was struggling with manual supply chain processes, suboptimal utilization of fleet capacity, and foggy visibility. They partnered with Locus to digitize their operations and increase efficiency.

Locus implemented an end-to-end distribution planning and visibility solution, acting as a complete Transport Management System for the company. This helped them plan, execute, and streamline their supply chain.

With Locus, the customer saw significant efficiencies in their supply chain including 100 % digitization of their Proof of Delivery (POD) process, 9% volume utilization increase right from the first month of go-live, and 34% distance reduction per order/task.

Solutions Offered

  • End-to-end route optimization Implemented Locus’ advanced route planning solution backed by accurate geocoding and AI algorithms. The solution plans delivery routes based on three different metrics- geography, time, and vehicles, and offers a single screen view of the distribution operations.

  • Automatic dispatch management Eliminated manual dispatching processes and ensured shipments could be automatically assigned to the most optimal delivery routes and to the riders best suited for it.

  • Real-time tracking and visibility Addressed the issue of limited supply chain visibility with hawk-eye view of on-ground operations and real-time tracking. Also provided intelligent real-time alerts based on SLA breaches, battery levels, and customer interactions, for proactive operation management.

  • Electronic Proof of Delivery Implemented the Locus on the Road (LOTR) mobile app for drivers to record the shipment status and delivery confirmations with a real-time and ePOD system to make deliveries faster, more transparent, and contactless.

Business Sector

CPG/FMCG

Performance Improved

  • 100 % Digitization of POD Process
  • 100 % Track & Trace: Single platform for end-to-end order status tracking
  • 9% volume utilization increase from the 1st month of Go-Live
  • 34% distance reduction per order/task

For delightful on-site customer experience

Schedule a demo with one of Locus industry experts

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Know More About LOCUS Services?

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How can Locus help manage your logistics?

  • Locus’ proprietary geocoding engine converts the fuzziest of the addresses into precise geographical coordinates thereby helping your on-ground executives locate addresses easily.
  • Digitize all your operational variables such as fleets, delivery persons etc. to come up with the best route plan every day.
  • Track your orders in real-time with the Locus Live Dashboard. Locus’ last-mile delivery app Locus On The Road (LOTR) helps delivery partners process orders.
  • Visualize and tweak your scheduled plans via three key metrics— geography, time, & vehicle (fleet)—with a birds-eye view of your entire operations.
  • Build your own reports and analyze important parameters that you need to make key decisions.

Join Industry Leaders:

68m+ miles

Reduction in distance traveled

12m+ kgs

Reduction in GHG emissions

$330m+

Savings in logistics costs
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