Case Study
Siam Makro Achieves 66% Faster Route Planning with Locus
Segment & Geo
Wholesale & Retail | Thailand
Objectives
- Achieve end-to-end visibility
- Reduce geocoding drift
- Lower manual planning effort per store
Locus Solutions
- Automated order management & dispatch planning
- Geocoder
- Track & Trace
Impact
tracking and visibility
reduction in average drift - down to 0.62 km from 2.25 km
reduction in route planning time - from 6 hours to 2 hours per store
improvement in fleet efficiency
“We needed a partner who could scale with our growth, and Locus delivered. We grew from 500 to 4,000 trucks, while Locus enabled a nationwide rollout in just six months and boosted fleet efficiency by 24%.”
Last-Mile Logistics & Supply Chain Transformation,
Siam Makro
Client Overview
CP Axtra Public Company Limited (formerly Siam Makro Public Company Limited) is a leading wholesale and retail brand in Thailand. They operate 160+ stores, focused on high-volume, time-sensitive last-mile delivery to business and consumer endpoints.
Business Challenges
- Limited or no real-time visibility into last-mile operations, including SLA adherence tracking.
- Inaccurate geocoding increased drift in delivery locations, leading to suboptimal routing, longer distances, higher costs, and poor fleet utilization.
- Manual planning demanded high man-hours — approximately 6 hours of planning per store before automation.
Solutions Implemented
Automated order management and dispatch planning
- Automated planning workflows to reduce manual effort and standardize execution across 160+ stores.
Geocoder for precise locations
- Conversion of textual addresses into accurate, real-world coordinates for accurate address and improve routing quality.
Track & Trace for operational visibility
- End-to-end tracking across every step of the last-mile process to monitor performance and reduce SLA breaches.
The Results
- 100% tracking and visibility across last‑mile operations, contributing to lower SLA breaches.
- 72% reduction in average drift — down to 0.62 km from 2.25 km, improving route accuracy and delivery reliability.
- 66% reduction in route planning time — from 6 hours to 2 hours per store across 160+ locations.
- Scale and efficiency gains supported a rapid national expansion of delivery capacity (from 500 to 4,000 trucks) and a 24% boost in fleet efficiency.
Impactful Enterprise Stories: 360+ and Expanding
99.5% SLA Adherence for Leading E-Grocery Platform
100% Order-Fulfillment Visibility for Fashion E-com
34% Distance Reduction for PT. Tigaraksa Satria
Frozen Dessert Maker Saves 2-3 Hours Daily on Planning
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