Streamline Logistics & Visibility for 1,500+ Trucks for Abudawood Group
AI-driven routing, live control-tower visibility, and SLA-perfect drops for Abudawood's 260 k outlets.
Locus Market Recognition From Gartner For 5 Consecutive Years
See Locus in Action — For Abudawood Group
Chosen by global brands in 30+ countries over the last decade
Powering Nationwide Delivery Excellence for Abudawood
With 12 Saudi DCs, 1,500+ owned trucks, 300–500 contract vehicles and 80 million cases a year, Abudawood already runs one of the Kingdom’s largest FMCG logistics networks—feeding corner stores, hypermarkets and HoReCa sites for brands like P&G and Reckitt. Growth is healthy, yet it magnifies pain points: multi-temp slotting in Infor WMS, semi-manual dispatch, customs holds on GCC lanes and cold-chain risks for Ferrero and frozen SKUs. Locus unifies routing, fulfilment and control-tower visibility so every partial-truck milk-run hits its SLA without burning margin.
Nationwide Scale
260k outlets and 80 M cases overwhelm 12 DCs and daily planning cycles.
Slotting Precision
Mixed UOM & expiry dates need tighter slotting to curb pick errors and write-offs.
Fleet Blind-Spots
1,500+ vehicles run without live ETAs or in-transit exception alerts.
Load Inefficiency
Semi-manual dispatch limits multi-stop consolidation, inflating PTL kilometres and diesel.
Cold-Chain Assurance
Ferrero and frozen SKUs demand temperature tracking beyond warehouse defrost windows.
Cross-Border Friction
40+ 3PL contracts face GCC customs waits and paperwork delays.
End-To-End Solutions Built for Abudawood Group
Locus digests outlet clusters, case velocity and driver hours to carve daily beat plans that minimise overlap and empty miles. Multi-stop routes auto-sequence by temperature zone and SLA, boosting drop density and trimming fuel 8-12 %.
The platform predicts outlet-level demand from order history and seasonality, then builds cash-van manifests that sell out, not stock out. Drivers finish shifts lighter, returns fall, and revenue per van rises week over week.
Modern trade, traditional trade and HoReCa each carry different promises. Locus tags every line with its SLA and orchestrates picking, loading and routing so the right pallet reaches the right dock-door at the committed minute—avoiding penalty charge-backs.
Expired, damaged or recall stock is scheduled onto reverse legs automatically. Drivers see pickups in the same app as deliveries, crates cycle back to DCs days faster, and write-offs shrink.
From customer no-shows to tyre blow-outs, the control tower spots disruptions the second they happen, reroutes remaining drops and notifies stakeholders—protecting OTIF and customer trust.
Planned vs. actual kilometres, drops and dwell-time feed straight into finance. Discrepancies on 3PL bills surface automatically, slashing audit hours and stopping over-billing before it hits the P&L.
Route & Territory Optimisation
Locus digests outlet clusters, case velocity and driver hours to carve daily beat plans that minimise overlap and empty miles. Multi-stop routes auto-sequence by temperature zone and SLA, boosting drop density and trimming fuel 8-12 %.
Van Sales Planning
The platform predicts outlet-level demand from order history and seasonality, then builds cash-van manifests that sell out, not stock out. Drivers finish shifts lighter, returns fall, and revenue per van rises week over week.
SLA-Based Delivery Planning
Modern trade, traditional trade and HoReCa each carry different promises. Locus tags every line with its SLA and orchestrates picking, loading and routing so the right pallet reaches the right dock-door at the committed minute—avoiding penalty charge-backs.
Returns & Empty-Crate Pickup
Expired, damaged or recall stock is scheduled onto reverse legs automatically. Drivers see pickups in the same app as deliveries, crates cycle back to DCs days faster, and write-offs shrink.
Exception Handling
From customer no-shows to tyre blow-outs, the control tower spots disruptions the second they happen, reroutes remaining drops and notifies stakeholders—protecting OTIF and customer trust.
Invoice Reconciliation
Planned vs. actual kilometres, drops and dwell-time feed straight into finance. Discrepancies on 3PL bills surface automatically, slashing audit hours and stopping over-billing before it hits the P&L.
Success Stories
"Locus has elevated our logistics operations to new heights of performance and productivity Their advanced parcel sorting technology, combined with geocoding and route allocation, has transformed our order processing, resulting in faster order cycle times and 95% route mapping accuracy. The cost savings from reduced overhead resources have been a major boost to our bottom line. Locus has been an invaluable partner in our journey towards logistics excellence."
Advanced Route Optimization
For Lulu International
Automated route planning and integrated driver scheduling boosted fleet utilization and delivery-window accuracy across Lulu International’s 239 GCC hypermarkets.
Of sorting time saved
Decrease in number of sorting personnel
Route mapping accuracy achieved
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