Shinas is a seasoned retail professional skilled in e-commerce, retail, negotiation, multi-channel retail, consumer electronics, and business development. He joined the LuLu Group in 2009 and has since worked under key roles in its retail operations. In his current role, Shinas oversees and develops the group’s e-commerce business across 10 countries, manages the supply chain, and leads innovation across operations.

Shinhas Majeed

Shinhas Majeed

Group General Manager – eCommerce
Lulu Group International

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Sugandha has been in the IT and SaaS domain for 17+ years as a Customer Success and Experience coach. She has managed Customer Success and Account Management teams for a portfolio of accounts in US, Europe and APAC Regions. As Vice President of Customer Success Sugandha leverages her customer success knowledge and experience to improve customer experience and drive better retention, consumption, adoption and expansion for Locus products.

Sugandha Rajput

Sugandha Rajput

Vice President, Customer Success, Locus

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About the Webinar

For decades, retail in the Middle East was largely a brick-and-mortar industry ranging from the next-door grocer to large hypermarkets. Recently, the line between physical and digital retail has blurred as online experiences have powered new levels of convenience and product choice to consumers. As a result, e-retail in the Gulf Cooperation Council (GCC) region is forecasted to grow to about 16.3 percent of the overall industry by 2025.

To differentiate from the competition, however, requires retailers to think beyond providing home deliveries. Retailers have now adopted an omnichannel approach that uses the best of worlds to fulfill growing consumer expectations and create personalized shopping experiences.

What will you learn?

Opportunities and challenges of omnichannel retail in the Middle East

Why data and analytics are essential to providing top-notch consumer experiences

Strategies to overcome the all-mile fulfillment challenges of online retail

Schedule a meeting with Locus

How can Locus help manage your logistics?

  • Locus’ proprietary geocoding engine converts the fuzziest of the addresses into precise geographical coordinates thereby helping your on-ground executives locate addresses easily.
  • Digitize all your operational variables such as fleets, delivery persons etc. to come up with the best route plan every day.
  • Track your orders in real-time with the Locus Live Dashboard. Locus’ all-mile delivery app Locus On The Road (LOTR) helps delivery partners process orders.
  • Visualize and tweak your scheduled plans via three key metrics— geography, time, & vehicle (fleet)—with a birds-eye view of your entire operations.
  • Build your own reports and analyze important parameters that you need to make key decisions.

Join Industry Leaders:

68m+ miles

Reduction in distance traveled

12m+ kgs

Reduction in GHG emissions


Savings in logistics costs
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