TRUSTED BY
360+ Enterprises
to run complex transportation networks
Backed by Ingka Group, the world's largest IKEA retailer.
What you'll get:
Duration: 1 hour
Every delivery option you offer a customer is a promise your business has to pay to keep.
More ways to shop, collect and receive an order can mean more reasons to choose you. They also mean harder decisions about inventory, capacity and cost. Which options create enough customer value to justify the complexity? And how do you make those choices work across markets with different expectations and economics?
Sebastian Krysén, Director of Transformation at IKEA, joined Pradyumna Chowdhary, Chief Product Officer at Locus, to explore those decisions through the lens of big and bulky omnichannel fulfillment, from connecting stores and digital channels to balancing convenience with profitability, and deciding what to standardize globally versus adapt locally.
Watch the conversation for a retailer’s perspective on building a customer promise your operations and your margins can support.
Inside the conversation
Four questions. A global perspective.
What retail leaders need to rethink about delivery, from the promise made at checkout to the network that has to keep it.
01 · Why now
What pushed IKEA to change how it runs delivery, and when.
Every retailer is being squeezed. Tariffs shift overnight. Trade lanes close. Customer expectations don't move. Sebastian Krysén explains the disruptions that made standing still more expensive than changing, and which signals IKEA used to decide it was time to act.
02 · The delivery promise
Where the promise breaks, and what it costs when it does.
The gap between what a customer expects at checkout and what happens on delivery day is where trust is lost. Pradyumna Chowdhary breaks down where that gap opens, why it's getting harder to close, and what the business consequence is when retailers try to promise everything without the network to back it.
03 · The AI angle
Where software makes the decision, and where people have to.
AI is everywhere in TMS pitches. What’s less clear is which decisions the software is actually making, what happens when one goes wrong, and how teams in 60 different markets are supposed to trust it. Sebastian and Pradyumna get specific about where automation earns its place and where human judgment stays in the loop.
04 · Adoption at scale
How to drive adoption across markets.
A platform decision is only as good as the markets that use it. Sebastian walks through what made the IKEA transformation stick in day-to-day operations, and what had to be solved before global principles could survive local conditions.
Panelists
Sebastian Krysén
Director of Transformation,
IKEA
Pradyumna Chowdhary
Chief Product Officer,
Locus
Moderated by
Thomas Wasson
Enterprise Trucking Analyst,
FreightWaves
Other content
Go deeper on what came up in the session.