Why Omnichannel is the Future of Retail in the Middle East

In this edition of In Focus, Locus’ Vice President, Customer Success, Sugandha Rajput, is joined by Shinhas Majeed, Group General Manager E-commerce at LuLu Group International.

The experts discuss the current state of retail, especially in the Middle East, what the future of e-commerce and retail looks like, and why omnichannel fulfilment is a sound strategy for brands to adopt.


Discover what locus can do for your all-mile


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How can Locus help manage your logistics?

  • Locus’ proprietary geocoding engine converts the fuzziest of the addresses into precise geographical coordinates thereby helping your on-ground executives locate addresses easily.
  • Digitize all your operational variables such as fleets, delivery persons etc. to come up with the best route plan every day.
  • Track your orders in real-time with the Locus Live Dashboard. Locus’ all-mile delivery app Locus On The Road (LOTR) helps delivery partners process orders.
  • Visualize and tweak your scheduled plans via three key metrics— geography, time, & vehicle (fleet)—with a birds-eye view of your entire operations.
  • Build your own reports and analyze important parameters that you need to make key decisions.

Join Industry Leaders:

68m+ miles

Reduction in distance traveled

12m+ kgs

Reduction in GHG emissions


Savings in logistics costs
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