How Optimized Order Fulfillment Revolutionized TATA Croma's Logistics Operation

The company was relying heavily on manual logistics processes. Their teams used to plan delivery routes manually based on historical information and day-to-day order volumes. At the same time, they used to depend on paper-based proof of delivery systems, leading to inefficiencies in collecting data and overall logistics performance.

Locus in Croma’s supply chain helped the company automate their logistics with Artificial Intelligence and made logistics management simple for both officers and on-ground staff.

Watch how Locus solutions helped TATA Croma streamline retail logistics in optimizing order fulfillment, with dynamic scheduling and planning, e-POD and AI-backed strategic routing.


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How can Locus help manage your logistics?

  • Locus’ proprietary geocoding engine converts the fuzziest of the addresses into precise geographical coordinates thereby helping your on-ground executives locate addresses easily.
  • Digitize all your operational variables such as fleets, delivery persons etc. to come up with the best route plan every day.
  • Track your orders in real-time with the Locus Live Dashboard. Locus’ all-mile delivery app Locus On The Road (LOTR) helps delivery partners process orders.
  • Visualize and tweak your scheduled plans via three key metrics— geography, time, & vehicle (fleet)—with a birds-eye view of your entire operations.
  • Build your own reports and analyze important parameters that you need to make key decisions.

Join Industry Leaders:

68m+ miles

Reduction in distance traveled

12m+ kgs

Reduction in GHG emissions


Savings in logistics costs
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