Streamline Logistics for 225+ Redtag Stores
AI-driven fulfilment, routing and control-tower visibility that keep every value-fashion order fast, accurate and on-budget across the GCC.
Locus Market Recognition From Gartner For 5 Consecutive Years
See Locus in Action — For Redtag
Chosen by global brands in 30+ countries over the last decade
Scaling Redtag’s “Anytime-Anywhere” Promise
Redtag’s 225 stores, 4 GCC DCs and 7× online surge fuel a plan for 15 new openings a year and 10 % e-commerce share—but 1,000 km Dubai-to-Saudi hauls, +30 % Ramadan peaks, parcel-partner blind spots and Anytime-Anywhere returns squeeze margins. Locus injects real-time visibility to keep that growth profitable.
Cross-Border Routes
1000 km Dubai→KSA lanes lengthen lead times and raise freight spend.
Omnichannel Spike
Online orders up 7× strain last-mile capacity and 2–4-day promises.
Peak Capacity
Ramadan & White Friday lift store replenishment 20–30 %, overloading couriers.
Courier Fragmentation
Multiple partners, no TMS: visibility drops and first-attempts slip.
Reverse-Logistics Load
“Anytime-Anywhere” returns create complex store↔DC movements to track.
Cost-to-Serve Pressure
Value pricing demands lower per-order costs even as fuel fees climb.
Tailored Logistics Suite for Redtag
Locus fuses inventory from warehouses, stores and e-commerce into one live view. Orders auto-orchestrate to the node that fulfils fastest and cheapest, eliminating split-ships and keeping shelves stocked during flash sales.
The engine chooses same-day, next-day or timed delivery by weighing item size, customer postcode, fleet availability and traffic. Routes resequence mid-journey when jams or rider no-shows strike, protecting Redtag’s 2–4-day SLA without extra vans.
Returns ride the same optimiser: garments route to QC and resale, homeware to refurbishment, empty cartons to recycling. Pickup windows schedule automatically, customers track status live, and resale losses drop as goods re-enter stock days sooner.
Checkout auto-validates villa numbers and GPS pins, then shows only slots the fleet can truly meet. First-attempt success soars, re-delivery miles fall and customer NPS rises.
Planned vs. actual mileage, drops and dwell-time flow straight into finance. Invoice mismatches surface automatically, slashing audit hours and stopping revenue leakage before it hits margin.
Omnichannel Fulfilment
Locus fuses inventory from warehouses, stores and e-commerce into one live view. Orders auto-orchestrate to the node that fulfils fastest and cheapest, eliminating split-ships and keeping shelves stocked during flash sales.
Dynamic Last-Mile Delivery
The engine chooses same-day, next-day or timed delivery by weighing item size, customer postcode, fleet availability and traffic. Routes resequence mid-journey when jams or rider no-shows strike, protecting Redtag’s 2–4-day SLA without extra vans.
Reverse Logistics Management
Returns ride the same optimiser: garments route to QC and resale, homeware to refurbishment, empty cartons to recycling. Pickup windows schedule automatically, customers track status live, and resale losses drop as goods re-enter stock days sooner.
Address & Delivery Slot Verification
Checkout auto-validates villa numbers and GPS pins, then shows only slots the fleet can truly meet. First-attempt success soars, re-delivery miles fall and customer NPS rises.
Invoice Reconciliation
Planned vs. actual mileage, drops and dwell-time flow straight into finance. Invoice mismatches surface automatically, slashing audit hours and stopping revenue leakage before it hits margin.
Success Stories
"Locus’s planning tool is a great enabler in generating automated plans within a few minutes.
By conducting multiple on-ground warehouse visits, Locus gained a detailed understanding of the operations and delivered features that were crucial in improving fleet utilization and last-mile productivity by 4-5%.
We are pleased with the seamless deployment, thanks to the support from the Locus team. All feature enhancements, or service requests, were promptly addressed, allowing an efficient post-deployment journey."
Maximizing delivery efficiency at Landmark Group
Digitized order-to-delivery workflows and real-time tracking gave Landmark Group end-to-end visibility and smoother customer communication across its Middle East retail network.
Increase in last mile productivity
Reduction in manual dependency
Planning time, reduced from 30 min before Locus
Improvement in truck-load efficiency
Reduction in travel time
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