Route Smarter, Deliver Fresher for Publix — Powered by Locus
AI-driven routing, temperature visibility and real-time control-tower alerts that keep 1,410 stores stocked and curbside orders on time while a fleet of owned tractors and 3-party carriers criss-cross eight Southeast states.
Locus Market Recognition From Gartner For 5 Consecutive Years
See Locus in Action — For Publix Super Markets
Chosen by global brands in 30+ countries over the last decade
Locus Keeps Publix’s Regional Supply Chain in Top Shape
Publix is pouring $2.6 billion into new stores, tech and warehouses, including a frozen-foods DC in Jacksonville, to feed explosive curbside and delivery demand.
Locus knits routing, fleet, temperature and labour data into one optimisation engine—so Publix hits every promise without inflating cost-to-serve.
Fleet Utilisation
600 tractors & 3,000 trailers need tighter routing as the network grows.
Last-Mile Efficiency
Dense metro store drops demand multi-stop precision to keep shelves full.
Fuel Volatility
Diesel swings threaten route economics and margin.
Labour Shortage
CDL gaps force costly spot buys and deferred loads.
E-Com Pressure
Same-day/curbside surge strains pick, stage and delivery slots.
Sustainability Push
EV pilots need carbon-aware route and range planning.
Locus' End-to-End Toolkit for Publix
Build cost-efficient, capacity-aware routes across home-delivery, curbside and BOPIS drops, respecting frozen/chilled constraints and two-hour windows.
Query live fleet capacity and surface only feasible same-day/next-day slots on site and app. Cart conversion rises; OTIF stays >98 %.
Auto-assign orders to the right reefer zone or insulated tote, stream temps live and alert on breaches before product quality slips.
ShipFlex blends Publix tractors, crowd-sourced drivers and parcel partners per order—balancing cost, SLA risk and ZIP-code reach on the fly.
Ops teams watch every load on one map; auto-alerts for delays, route deviations or capacity overruns trigger proactive reroutes and customer pings.
Planned vs actual miles, stops and accessorials sync to finance instantly, flagging over-billing and slashing audit hours.
Route Optimisation
Build cost-efficient, capacity-aware routes across home-delivery, curbside and BOPIS drops, respecting frozen/chilled constraints and two-hour windows.
Delivery Linked Checkout
Query live fleet capacity and surface only feasible same-day/next-day slots on site and app. Cart conversion rises; OTIF stays >98 %.
Temperature-Control & Freshness Monitoring
Auto-assign orders to the right reefer zone or insulated tote, stream temps live and alert on breaches before product quality slips.
Dynamic Carrier Selection
ShipFlex blends Publix tractors, crowd-sourced drivers and parcel partners per order—balancing cost, SLA risk and ZIP-code reach on the fly.
Control Tower
Ops teams watch every load on one map; auto-alerts for delays, route deviations or capacity overruns trigger proactive reroutes and customer pings.
Automated Carrier Invoice Reconciliation
Planned vs actual miles, stops and accessorials sync to finance instantly, flagging over-billing and slashing audit hours.
Success Stories
Enabling ShipFlex For Goodfood
ShipFlex unified Goodfood’s 3PL networks into a single dashboard, automating carrier selection and real-time order tracking for smoother, faster fulfillment.
Increase in order frequency
Reduction in fufilment costs
Reduction in fulfilment time due to switch to 3PLs
Reduction in man hours spent on manual actions
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