Locus Field Pro

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12 %

Increase in Sales Serviceability Ratio

20 %

Reduction in Beat length time

11 %

Reduction in total number of beats

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The Curious Case of FMCG Sales Beats

An efficient distribution system, which reduces order to delivery & replenishment time becomes the key arrow in the arsenal of an FMCG company. The key element to this is "Sales Beat Planning".

Report

Locus FMCG Sales Beat Insight Report

An in-depth analysis of the Sales Beat, its importance and the constraints attached to it in the FMCG industry.

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CASE STUDY

How India's leading FMCG player increased sales serviceability by 12% using Locus

A leading FMCG conglomerate for consumer products in over twenty categories such as soaps, tea, detergents, and shampoos amongst others with millions of customers consuming their product used Locus.

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Key Features

Automated beat plan

Sales beat optimization for mobile workforce leading to increased profitability, resource efficiency, and time savings.

Historical data consideration

Field Force Automation by taking historical salesman data into account, such as experience, total revenue generated, the assortment of goods sold, and familiarity with the stores.

Non-overlapping clusters

The non-overlapping clusters created for each 'defined group' ensures zero mirror beats in the output.

Outlet classification

Locus' permanent journey planner takes into account business rules such as type, category and classification of outlets based on revenue, SKU stream sold and historical performance.

Salesman scores

Field Force Tracking to provide individual-level salesman scores and monitoring performances based on historical data.

Geocoding engine

Simplifies and converts ambiguous addresses into exact geographic coordinates through "EVA" (Engine for Validation of Addresses).

Beats accounting for real-life constraints

FieldPro mimics and improvises factors like fatigue, time of day, seasonality, revenue targets etc.

Automated retail fulfilment

Traffic prediction, road constraints, and factors like outlet timing for unloading are considered for optimal daily dynamic route planning for retail fulfilment.

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