Keep Lululemon Premium — Fast, Across 767 Stores
AI-optimised logistics that uphold every “premium promise” through peaks, DC shifts, and multi-carrier complexity.
Locus Market Recognition From Gartner For 5 Consecutive Years
See Locus in Action — For Lululemon
Chosen by global brands in 30+ countries over the last decade
Expanding the Lululemon Network—from 8 global DCs to every doorstep
767 stores and soaring e-commerce volumes call for carbon-aware, real-time logistics to keep every Align legging on time and on brand.
Global Omni-Channel Complexity
767 stores + e-commerce orders funnel through 8 DCs on two continents, demanding smarter inventory orchestration and lane design.
Peak-Season Volatility
Cyber-week and Lunar-New-Year spikes triple order volume, overwhelming carrier capacity and pick/pack SLAs.
DC Transition Risk
Sumner WA shutdown and Brampton ON start-up (2025) require dynamic re-routing and slotting to prevent backlog and stock-outs.
Fragmented Carrier Network
DHL, XPO, Bleckmann, FedEx and regional parcels run on siloed systems, obscuring live ETAs and true freight cost.
Inbound Mode-Shift Pressure
Shifting ocean-to-air to dodge delays lifts transport spend and complicates delivery promises without predictive routing.
Carbon & ESG Mandates
2025 goal of 75 % preferred materials calls for mile-level CO₂ tracking and carbon-aware route optimisation across the network.
Solutions Built for Lululemon,
End to End
Build cost-efficient, capacity-aware routes for store replenishment, BOPIS, and home-delivery orders, honoring service windows and cut-off times to maintain Lululemon’s “premium promise.”
Surface only feasible same-day / next-day slots on lululemon.com & the app by querying live route capacity, boosting cart conversion and OTIF performance.
Use ShipFlex to choose the optimal mix of parcel, same-day bike-courier, or Lululemon fleet per order, balancing cost, SLA risk, and customer experience.
Plan milk-run collections of online returns and in-store transfer stock, combining them with forward routes to cut empty miles and speed inventory recirculation.
Give ops a live map of all routes plus auto-alerts for delays or capacity overruns, enabling proactive reroutes and real-time shopper notifications.
Equip couriers with doorstep photo POD, customer note capture, and safety checklists, turning telemetry into scorecards on delivery quality, dwell time, and cost-to-serve.
Route Optimization
Build cost-efficient, capacity-aware routes for store replenishment, BOPIS, and home-delivery orders, honoring service windows and cut-off times to maintain Lululemon’s “premium promise.”
Delivery Linked Checkout
Surface only feasible same-day / next-day slots on lululemon.com & the app by querying live route capacity, boosting cart conversion and OTIF performance.
Dynamic Carrier Selection
Use ShipFlex to choose the optimal mix of parcel, same-day bike-courier, or Lululemon fleet per order, balancing cost, SLA risk, and customer experience.
Returns Planning
Plan milk-run collections of online returns and in-store transfer stock, combining them with forward routes to cut empty miles and speed inventory recirculation.
Control-Tower
Give ops a live map of all routes plus auto-alerts for delays or capacity overruns, enabling proactive reroutes and real-time shopper notifications.
Driver App POD
Equip couriers with doorstep photo POD, customer note capture, and safety checklists, turning telemetry into scorecards on delivery quality, dwell time, and cost-to-serve.
Success Stories
"Locus’s planning tool is a great enabler in generating automated plans within a few minutes.
By conducting multiple on-ground warehouse visits, Locus gained a detailed understanding of the operations and delivered features that were crucial in improving fleet utilization and last-mile productivity by 4-5%.
We are pleased with the seamless deployment, thanks to the support from the Locus team. All feature enhancements, or service requests, were promptly addressed, allowing an efficient post-deployment journey."
Maximizing delivery efficiency at Landmark Group
Digitized order-to-delivery workflows and real-time tracking gave Landmark Group end-to-end visibility and smoother customer communication across its Middle East retail network.
Increase in last mile productivity
Reduction in manual dependency
Planning time, reduced from 30 min before Locus
Improvement in truck-load efficiency
Reduction in travel time
Latest Locus Insights
Inbound and Outbound Logistics: Key Steps, Challenges & Optimization
A Comprehensive Guide to Effective Returns Management
