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Cookie Policy

Last updated on 18th January 2023

  1. Background

  2. Mara Labs, Inc. (hereafter, “Company”, “Locus”, “we”, “us”, or “our”) website uses cookies to distinguish you from other users of the website. The cookies also help us improve the website, and provide you with a good experience when you browse the website.

    Locus’s website uses cookies to distinguish you from other users of the website. The cookies also help us improve the website, and provide you with a good experience when you browse the website.

    What is a cookie? A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive, and allow us to recognise you and make your visit easier and more useful when you revisit the website.

    In the tables below, you will see a description of each cookie that we use and how it functions. In general, please read our privacy policy available at to understand our data collection and processing practices.

  3. Types of Cookies

  4. We use the following cookies:

    Essential Cookies. These cookies are sometimes called “strictly necessary” cookies, and are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website or make use of e-billing services.

    Analytical or Performance Cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works by, for example, ensuring that users are finding what they are looking for easily.

    Functionality Cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name, and remember your preferences (for example, your choice of language or region).

    Targeting Cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests.

    Third Party Cookies

    Please note that the following third parties may also use cookies, over which we have no control. These named third parties may include, for example, advertising networks and providers of external services like web traffic analysis services. These third party cookies are likely to be performance cookies or targeting cookies:

    Name Purpose
    1. Visitor Data Tracking
    2. Estimate our audience size and usage pattern.
    3. Recognise you when you return to our site.
    4. Improve our reach to relevant audience through paid campaigns
    Facebook Ads
    1. Estimate our audience size and usage pattern.
    2. Improve our reach to relevant audience through paid campaigns
    Bing/Microsoft Ads
    1. Estimate our audience size and usage pattern.
    2. Speed up your searches.
    3. Recognise you when you return to our site
    4. Improve our reach to relevant audience through paid campaigns
    1. Store information about your preferences, which allows us to customise our website and to provide you with offers that are targeted to your individual interests.
    2. To provide you Chatbot Experience
    3. Recognise you when you return to our site
    4. Track source of user to provide accurate information on attribution
    1. Track your IP address to evaluate your location so that we can provide the website in your local language.
    1. Delivering security features to enhance protection against multiple types of attacks or network abuse.
    2. Assessing your use of our products, services, or applications to provide us aggregated statistics.
    3. Assisting with our promotional and marketing efforts.
    1. Deliver features and functionality of Twitter services.
    2. Save and honor your preferences.
    3. Personalize the content you see.
    4. Protect you against spam and abuse.
    5. Show you more relevant ads.
    6. Measure the effectiveness of our advertising and marketing.
    7. Rate how our services perform and identify bugs and other quality issues.
    1. Automatically collect Personal Data about your equipment
    2. Browsing actions and patterns
    1. To recognize an existing user
    2. To recognize a visit to a website
    1. To monitor site traffic and analytics
    2. To run tests and optimize site’s experience.

    You can block cookies by activating the setting on your browser that permits you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies), you may not be able to access all or parts of our website.

  5. Roles and Responsibilities

  6. Roles Responsibilities
    Policy Owner
    1. Overall accountability of the Policy
    2. Accountable for Creation, Modification, authorizations, publishing, communication, withdrawal, disposal of the Policy
    3. Accountable for effective enforcement and compliance of the policy across the organization.
    4. Accountable for Adequacy, Effectiveness and Continual improvement of the policy
    1. Access and use only authorized information systems and Services
    2. Access and use the Locus information systems as per the policies and controls established in Locus.
    Privacy owners
    1. Apply and maintain necessary and adequate controls for protection of the Information Assets in alignment with the Policies and controls mandated by PIMS.
    2. Establish and manage effective access management mechanisms for all information systems and services in alignment with the Policies and procedures.
  7. Updates & Communication

    Any amendments made to this policy will be communicated to all stakeholders through:

    1. Publication of the updated Policy on the Google Drive portal with clear version change
    2. Communication of the Policy publication via Email from the CISO/DPO.

  8. Exception

    Currently there are no exceptions that are established within Locus for this Policy.

    Any exception to this policy should be authorized by the Locus Management or CISO/DPO or any person specifically designated and authorized by the Management.

  9. References

    Privacy Policy

Schedule a meeting with Locus

How can Locus help manage your logistics?

  • Locus’ proprietary geocoding engine converts the fuzziest of the addresses into precise geographical coordinates thereby helping your on-ground executives locate addresses easily.
  • Digitize all your operational variables such as fleets, delivery persons etc. to come up with the best route plan every day.
  • Track your orders in real-time with the Locus Live Dashboard. Locus’ all-mile delivery app Locus On The Road (LOTR) helps delivery partners process orders.
  • Visualize and tweak your scheduled plans via three key metrics— geography, time, & vehicle (fleet)—with a birds-eye view of your entire operations.
  • Build your own reports and analyze important parameters that you need to make key decisions.

Join Industry Leaders:

68m+ miles

Reduction in distance traveled

12m+ kgs

Reduction in GHG emissions


Savings in logistics costs
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