Orchestrate Luxury Logistics Across 14 Countries for Chalhoub Group
Unified planning and live control-tower visibility that keeps every Dior dress, Chanel palette and Level Shoes parcel on time and pristine.
Locus Market Recognition From Gartner For 5 Consecutive Years
See Locus in Action — For Chalhoub Group
Chosen by global brands in 30+ countries over the last decade
Elevating Chalhoub’s Luxury Supply-Chain Promise
From Dubai Flagship boutiques to Riyadh’s new 67,000-bin AutoStore hub, Chalhoub now juggles 750+ stores, 300 luxury brands and a fast-growing GCC e-commerce base. Expansion into Kuwait, Qatar and Egypt widens customs lanes; same-day “white-glove” delivery and Click & Collect surge; and every fragile beauty SKU or temperature-sensitive fragrance demands flawless handling. Yet routing still leans on semi-manual FarEye plans, inventory lives in separate SynQ and WMS silos, and carbon-cutting targets loom.
Locus knits these moving parts into one AI-driven engine, letting Chalhoub scale service, sustainability and margin together.
Route Inefficiency
Planned routes in FarEye leave kilometres, dwell-time and fuel on the table.
Fragmented Visibility
Logitude, FarEye, SynQ and WMS don’t flow into one real-time control tower.
Delicate Fulfilment Risk
Multi-stop handling endangers fragile, high-value goods and cold-chain items.
Cross-Border Complexity
GCC growth adds customs, labelling and multi-currency SLAs that current tools juggle manually.
Warehouse-to-Retail Sync
Riyadh AutoStore speeds picks but needs tight dispatch orchestration to stores and carriers.
Carbon-Tracking Gap
No lane-level CO₂ analytics to hit sustainability and SDG12 goals across the fleet.
Tailored Solutions for Chalhoub's Luxury Supply Chain
Locus merges e-commerce, boutiques and dark stores into a single inventory lens. Orders auto-orchestrate to the node that fulfils fastest and safest, slashing split-ships, walk-in stock-outs and customer wait times while respecting fragile-item handling rules.
At checkout, the engine weighs customer location, SKU fragility, rider skills and traffic before assigning same-day, next-day or precise two-hour slots. Routes re-optimise mid-journey if traffic snarls or a customer requests a later window, protecting premium NPS.
Returns flow via the same optimiser: luxury shoes rerouted to refurbishment, beauty SKUs to quality checks, empty packaging to recycling. Pickup windows auto-schedule and customers watch status in real time, turning a pain point into a brand-building experience.
Checkout validation corrects villa numbers, tower names and GPS pins; only slots the fleet can truly honour display. First-attempt success soars, costly re-deliveries fade, and VIP customers stay delighted.
The optimiser builds temperature-aware, multi-stop routes for in-house vans and 3PL partners, factoring driver hours, customs waits and carbon impact. Kilometres fall 8-12 %, on-time rate climbs, and lane-level CO₂ per shipment finally becomes visible.
Actual route, kilometre, and drop data match instantly against 3PL invoices. Mismatches surface in real time, cutting approval cycles from weeks to hours and wiping out margin-sapping over-billing.
Omnichannel Fulfilment
Locus merges e-commerce, boutiques and dark stores into a single inventory lens. Orders auto-orchestrate to the node that fulfils fastest and safest, slashing split-ships, walk-in stock-outs and customer wait times while respecting fragile-item handling rules.
Dynamic Last-Mile Delivery
At checkout, the engine weighs customer location, SKU fragility, rider skills and traffic before assigning same-day, next-day or precise two-hour slots. Routes re-optimise mid-journey if traffic snarls or a customer requests a later window, protecting premium NPS.
Reverse Logistics Management
Returns flow via the same optimiser: luxury shoes rerouted to refurbishment, beauty SKUs to quality checks, empty packaging to recycling. Pickup windows auto-schedule and customers watch status in real time, turning a pain point into a brand-building experience.
Address & Delivery Slot Verification
Checkout validation corrects villa numbers, tower names and GPS pins; only slots the fleet can truly honour display. First-attempt success soars, costly re-deliveries fade, and VIP customers stay delighted.
Route & Fleet Optimization
The optimiser builds temperature-aware, multi-stop routes for in-house vans and 3PL partners, factoring driver hours, customs waits and carbon impact. Kilometres fall 8-12 %, on-time rate climbs, and lane-level CO₂ per shipment finally becomes visible.
Invoice Reconciliation
Actual route, kilometre, and drop data match instantly against 3PL invoices. Mismatches surface in real time, cutting approval cycles from weeks to hours and wiping out margin-sapping over-billing.
Success Stories
"Locus’s planning tool is a great enabler in generating automated plans within a few minutes.
By conducting multiple on-ground warehouse visits, Locus gained a detailed understanding of the operations and delivered features that were crucial in improving fleet utilization and last-mile productivity by 4-5%.
We are pleased with the seamless deployment, thanks to the support from the Locus team. All feature enhancements, or service requests, were promptly addressed, allowing an efficient post-deployment journey."
Maximizing delivery efficiency at Landmark Group
Digitized order-to-delivery workflows and real-time tracking gave Landmark Group end-to-end visibility and smoother customer communication across its Middle East retail network.
Increase in last mile productivity
Reduction in manual dependency
Planning time, reduced from 30 min before Locus
Improvement in truck-load efficiency
Reduction in travel time
Latest Locus Insights
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