Sales Transformation and Logistics Optimization in CPG & FMCG
Optimize retail fulfilment, reduce logistics cost.
Locus' range of solutions helps in optimising your sales beats, automating retail fulfilment operations and reducing secondary freight cost for distributors. A single platform to increase sales productivity, provide sales optimization and reduce freight cost, both for your secondary and last-mile retail fulfilment.
- Heuristics solution for ranking salesman on skills, experience, familiarity and preference for a locality or region.
- Locus ensures less on-road time and more in-store time spent by sales representatives to increase sales.
- Consideration for outlet level constraints, product category, weekly-offs, sales achieved, historical data etc. to ensure lower mirror beats, the optimal frequency of visits to outlets and accurate mapping of outlet to the salesman.
- Traffic prediction, road constraints, the outlet timing for unloading etc. are considered to ensure optimal daily dynamic route planning for retail fulfilment.
- Proprietary algorithms to suggest the optimal mix of dedicated and outsourced vehicles for reduced transport cost and significant time savings.
- Real-time fleet tracking, ideal and executed route comparisons and instant alert on delays to help you with more visibility of your fleet.
- Locus ensures reduced dispatch planning time and easy accommodation of unplanned on-demand orders in retail fulfilment with strategic logistics management.
Diagnose Your Logistics with Locus Logistics Optimizer
Get a quick analysis of your logistics operations in less than 24 hours!
FMCG seeks start-up edge
Experts believe FMCG brands benefit the most by leveraging the data and analytics might of their start-up partners.
The Curious Case of FMCG Sales Beats
An efficient distribution system, which reduces order to delivery & replenishment time becomes the key arrow in the arsenal of an FMCG company. The key element to this is "Sales Beat Planning".