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Sales Transformation and Logistics Optimization in CPG & FMCG
Optimize retail fulfilment, reduce logistics cost.
Sales Optimization
12
%
Increase in serviceability ratio
20
%
Reduction in beat lengths
11
%
Reduction in total number of beats
Logistics Optimization
15
%
Reduction in freight costs
70
%
Reduction in planning time
Increase in OTIF
Why Locus
Locus' range of solutions helps in optimising your sales beats, automating retail fulfilment operations and reducing secondary freight cost for distributors. A single platform to increase sales productivity, provide sales optimization and reduce freight cost, both for your secondary and last-mile retail fulfilment.
- Heuristics solution for ranking salesman on skills, experience, familiarity and preference for a locality or region.
- Locus ensures less on-road time and more in-store time spent by sales representatives to increase sales.
- Consideration for outlet level constraints, product category, weekly-offs, sales achieved, historical data etc. to ensure lower mirror beats, the optimal frequency of visits to outlets and accurate mapping of outlet to the salesman.
- Traffic prediction, road constraints, the outlet timing for unloading etc. are considered to ensure optimal daily dynamic route planning for retail fulfilment.
- Proprietary algorithms to suggest the optimal mix of dedicated and outsourced vehicles for reduced transport cost and significant time savings.
- Real-time fleet tracking, ideal and executed route comparisons and instant alert on delays to help you with more visibility of your fleet.
- Locus ensures reduced dispatch planning time and easy accommodation of unplanned on-demand orders in retail fulfilment with strategic logistics management.
Diagnose Your Logistics with Locus Logistics Optimizer
Get a quick analysis of your logistics operations in less than 24 hours!
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What our client have to say
"The FMCG distribution is at the cusp of a transformational change. To be the leaders of this renovation, we needed a partner that enables us technologically in this sales transformation, that's how we associated with Locus. Locus' Optimization solutions have been of critical value-add for HUL. Locus team has worked seamlessly across the organization to ensure swift technology adoption. HUL has also been able to reduce human dependency and scope of error to a large scale while planning sales calls."
-Satyendu Krishna
General Manager, Centre of Excellence
at Hindustan Unilever Limited
Frequently Asked Questions
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If my vehicle/rider has territory mapping, can Locus take care of the same?
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Can locus help in capturing the unloading time?
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Can Locus help in geocode verification?
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What is the logic behind a salesperson getting allocated a certain beat in salesbeat planning?
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If the company has different timings and holidays, can locus take that into factor while making the salesbeat?
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Can Locus suggest what should be the frequency of visit to an outlet?
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How are delivery beats taken care of, while making the salesbeats?
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Is territory optimization part of the salesbeat planning or is it a different exercise?
