Sales Transformation and Logistics Optimization in CPG & FMCG

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Sales Optimization

Increase in serviceability ratio using Logistics Optimization
12 % Increase in efficiency
Increase in serviceability ratio
Reduction in beat lengths using Logistics Optimization
20 % Locus Cost Reduction
Reduction in beat lengths
Reduction in total number of beats using using Logistics Optimization
11 % Locus Cost Reduction
Reduction in total number of beats

Logistics Optimization

Reduction in freight costs with Logistics Optimization
15 % Locus Cost Reduction
Reduction in freight costs
Increase in OTIF with Logistics Optimization
70 % Locus Cost Reduction
Reduction in planning time
Reduction in planning time with Logistics Optimization
Increase in OTIF
Why Locus

Locus' range of solutions helps in optimising your sales beats, automating retail fulfilment operations and reducing secondary freight cost for distributors. A single platform to increase sales productivity, provide sales optimization and reduce freight cost, both for your secondary and last-mile retail fulfilment.

  • Heuristics solution for ranking salesman on skills, experience, familiarity and preference for a locality or region.
  • Locus ensures less on-road time and more in-store time spent by sales representatives to increase sales.
  • Consideration for outlet level constraints, product category, weekly-offs, sales achieved, historical data etc. to ensure lower mirror beats, the optimal frequency of visits to outlets and accurate mapping of outlet to the salesman.
  • Traffic prediction, road constraints, the outlet timing for unloading etc. are considered to ensure optimal daily dynamic route planning for retail fulfilment.
  • Proprietary algorithms to suggest the optimal mix of dedicated and outsourced vehicles for reduced transport cost and significant time savings.
  • Real-time fleet tracking, ideal and executed route comparisons and instant alert on delays to help you with more visibility of your fleet.
  • Locus ensures reduced dispatch planning time and easy accommodation of unplanned on-demand orders in retail fulfilment with strategic logistics management.
What our client have to say
"The FMCG distribution is at the cusp of a transformational change. To be the leaders of this renovation, we needed a partner that enables us technologically in this sales transformation, that's how we associated with Locus. Locus' Optimization solutions have been of critical value-add for HUL. Locus team has worked seamlessly across the organization to ensure swift technology adoption. HUL has also been able to reduce human dependency and scope of error to a large scale while planning sales calls."
-Satyendu Krishna - General Manager, Centre of Excellence 
 at Hindustan Unilever Limited
-Satyendu Krishna General Manager, Centre of Excellence at Hindustan Unilever Limited
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Bangalore, Karnataka, India
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