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Logistics Optimization in CPG & FMCG

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15

%

Reduction in freight costs

70

%

Reduction in planning time

20

%

Reduction in number of vehicles used

Across 250M+ orders in 400+ cities

Why Locus

Locus' range of solutions helps in optimising your sales beats, automating retail fulfilment operations and reducing secondary freight cost for distributors. A single platform to increase sales productivity, provide sales optimization and reduce freight cost, both for your secondary and last-mile retail fulfilment.

  • Heuristics solution for ranking salesman on skills, experience, familiarity and preference for a locality or region.
  • Locus ensures less on-road time and more in-store time spent by sales representatives to increase sales.
  • Consideration for outlet level constraints, product category, weekly-offs, sales achieved, historical data etc. to ensure lower mirror beats, the optimal frequency of visits to outlets and accurate mapping of outlet to the salesman.
  • Traffic prediction, road constraints, the outlet timing for unloading etc. are considered to ensure optimal daily dynamic route planning for retail fulfilment.
  • Proprietary algorithms to suggest the optimal mix of dedicated and outsourced vehicles for reduced transport cost and significant time savings.
  • Real-time fleet tracking, ideal and executed route comparisons and instant alert on delays to help you with more visibility of your fleet.
  • Locus ensures reduced dispatch planning time and easy accommodation of unplanned on-demand orders in retail fulfilment with strategic logistics management.
How to eliminate human dependency in Retail/FMCG Sales Beat Planning
CASE STUDY

How to eliminate human dependency in Retail/FMCG Sales Beat Planning

An in-depth analysis of the Sales Beat, its importance and the constraints attached to it in the FMCG industry.

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Diagnose Your Logistics with Locus Logistics Optimizer

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Delivering Insights

Delivering Insights
Grocery is now everybody’s best friend Tackling Restaurant Supply Chain Challenges with Delivery Optimization Software How to optimize various legs of the FMCG supply chain?
How can FMCG players utilize sales reps more effectively FMCG Insight Report II: How to make strategic decisions in the FMCG Sector What’s in store for FMCG in 2025? We just found out from experts

What our clients have to say

Locus_Supply_Chain_Optimization_ClientTestimonial_Unilever
-Satyendu Krishna - General Manager, Centre of Excellence at Hindustan Unilever Limited
"The FMCG distribution is at the cusp of a transformational change. To be the leaders of this renovation, we needed a partner that enables us technologically in this sales transformation, that's how we associated with Locus. Locus' Optimization solutions have been of critical value-add for HUL. Locus team has worked seamlessly across the organization to ensure swift technology adoption. HUL has also been able to reduce human dependency and scope of error to a large scale while planning sales calls."

-Satyendu Krishna - General Manager, Centre of Excellence at Hindustan Unilever Limited
Our Clients
unilever

One of the world’s largest multinational consumer goods companies

bluedart

One of Asia’s leading courier delivery services

mondelez

American multinational confectionery, food, holding and beverage company

myntra

India’s largest fashion e-retailer

tata

A leading multinational conglomerate

nestle

A Swiss Multinational food and drink processing conglomerate

big-basket

India’s largest E-grocery company

bukalapak

One of the largest E-commerce companies in Indonesia

Licious

India’s largest meat delivery company

koel

India's leading engineering goods company

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Find out why Locus is right for your Business

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Frequently Asked Questions
  • If my vehicle/rider has territory mapping, can Locus take care of the same?
    Yes, Locus can take care of territory mapping for vehicle/rider.
  • Can locus help in capturing the unloading time?
    Yes, the Locus delivery app captures time stamp information on various instances, using which the actual unloading time can be computed.
  • Can Locus help in geocode verification?
    Yes, the Locus app can be used to collect the actual geocodes itself, however with machine learning capabilities we can learn through the geocodes collected over a period of time and do the geocode verification in addition to just collection of geocodes.
  • What is the logic behind a salesperson getting allocated a certain beat in salesbeat planning?
    The parmeters that Locus can consider for allocation of beats to a salesperson are as follows :
    • Geographic familiarity
    • Salesperson's skills or biases to sell a particular kind of product
    • Channel-based affinity
    • Fairness in terms of revenue, number of visits, total distance travelled, total service time
    • Mapping of beats to salesperson based on salesperson ranks
  • If the company has different timings and holidays, can locus take that into factor while making the salesbeat?
    Yes, this is very much a core part of our algorithm which solves salesbeat planning.
  • Can Locus suggest what should be the frequency of visit to an outlet?
    Yes, Locus can give ideal frequency suggestions.
  • How are delivery beats taken care of, while making the salesbeats?
    Salesbeat planning and delivery go hand-in-hand, you cannot just try to optimize salesbeat planning without giving due consideration to delivery. Locus' solution takes care of delivery beat planning also.
  • Is territory optimization part of the salesbeat planning or is it a different exercise?
    Territory optimization is a part of our Consulting exercise, however if it is being undertaken from the perspective of salesbeat planning, then it is a part of our salesbeat engagement.
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Contact Our Experts

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Schedule a meeting with Locus

How can Locus help in the CPG/FMCG sector:

  • Consider traffic prediction, road constraints, the outlet timing for unloading etc. before coming up with an optimal daily dynamic route plan for retail fulfillment.
  • Our algorithms will suggest the optimal mix of dedicated and outsourced vehicles for reduced transport cost and significant time savings.
  • Do real-time fleet tracking, compare ideal vs. executed route, and also get instant alert on delays.
  • Ensure reduced dispatch planning time and easy accommodation of unplanned on-demand orders in retail fulfillment with strategic logistics management.

Join Industry Leaders:

$100 M+
Logistics costs reduced
100+ Years
Planning time saved
6300 + Tonnes
GHG emissions reduced

Schedule a demo

By clicking submit, you are providing us with your consent to communicate via email or phone, regarding the demo you have requested.

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ENGINEERING
Frontend Engineer
Bangalore, Karnataka, India
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