Streamline Logistics for 75+ Fashion Brands at Apparel Group
AI-driven fulfilment, routing and control-tower visibility that keeps every Apparel Group parcel on time, on budget and brand.
Locus Market Recognition From Gartner For 5 Consecutive Years
See Locus in Action — For Apparel Group
Chosen by global brands in 30+ countries over the last decade
Scaling Apparel Group’s Fashion Footprint—Without Overstretching the Network
With 75 brands, 2,000+ GCC stores and a booming app, Apparel Group is expanding into North Africa & SEA while promising faster Dubai/Riyadh deliveries—but siloed inventory and fragmented fleets squeeze margins. Locus unifies data and routing to move every order from dock to doorstep, faster and leaner.
Last-Mile Congestion
Dense city traffic slows deliveries and inflates cost-to-serve for flagship fashion brands.
Inventory Accuracy
75+ labels and flash sales overwhelm visibility, sparking split shipments and stock-outs.
Cost Inflation
Fuel hikes and same-day expectations squeeze logistics margins across the region.
Network Expansion
New MENA and ASEAN markets add customs, compliance and longer transit legs.
Fulfilment Sync
Online–offline gaps create inconsistent customer experiences and excess handling.
Mixed Fleet Control
Owned vans and 3PL partners operate without one control tower for cost and SLA optimisation.
Tailored Logistics Suite for Apparel Group
Locus unifies DC, store and e-commerce inventory into a single, real-time pool. Each web, app or in-store pickup order is orchestrated to the node that can fulfill fastest and cheapest, slashing split-ships and preserving full-price sell-through.
The engine weighs SKU size, customer location, fleet availability and traffic to promise same-day, next-day or two-hour slots. Routes resequence on the fly when jams or rider no-shows strike—protecting premium NPS without adding vans.
Returns ride the same optimiser: items route to refurbishment, resale or disposal based on brand rules. Pickup windows schedule automatically, customers track status live, and markdown losses shrink as goods re-enter stock days sooner.
Check out checks villa numbers, tower names and GPS pins; only slots the fleet can truly hit appear. First-attempt success climbs, re-delivery miles fall, and customer anxiety disappears.
Planned vs. actual mileage, drops and dwell feed straight into finance. Invoice mismatches surface automatically, slashing audit hours and stopping revenue leakage before it erodes margin.
Omnichannel Fulfilment
Locus unifies DC, store and e-commerce inventory into a single, real-time pool. Each web, app or in-store pickup order is orchestrated to the node that can fulfill fastest and cheapest, slashing split-ships and preserving full-price sell-through.
Dynamic Last-Mile Delivery
The engine weighs SKU size, customer location, fleet availability and traffic to promise same-day, next-day or two-hour slots. Routes resequence on the fly when jams or rider no-shows strike—protecting premium NPS without adding vans.
Reverse Logistics Management
Returns ride the same optimiser: items route to refurbishment, resale or disposal based on brand rules. Pickup windows schedule automatically, customers track status live, and markdown losses shrink as goods re-enter stock days sooner.
Address & Delivery Slot Verification
Check out checks villa numbers, tower names and GPS pins; only slots the fleet can truly hit appear. First-attempt success climbs, re-delivery miles fall, and customer anxiety disappears.
Invoice Reconciliation
Planned vs. actual mileage, drops and dwell feed straight into finance. Invoice mismatches surface automatically, slashing audit hours and stopping revenue leakage before it erodes margin.
Success Stories
"Locus’s planning tool is a great enabler in generating automated plans within a few minutes.
By conducting multiple on-ground warehouse visits, Locus gained a detailed understanding of the operations and delivered features that were crucial in improving fleet utilization and last-mile productivity by 4-5%.
We are pleased with the seamless deployment, thanks to the support from the Locus team. All feature enhancements, or service requests, were promptly addressed, allowing an efficient post-deployment journey."
Maximizing delivery efficiency at Landmark Group
Digitized order-to-delivery workflows and real-time tracking gave Landmark Group end-to-end visibility and smoother customer communication across its Middle East retail network.
Increase in last mile productivity
Reduction in manual dependency
Planning time, reduced from 30 min before Locus
Improvement in truck-load efficiency
Reduction in travel time
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