From Omnichannel to Unified Commerce
Elevating Cross-Channel Customer Experience to the Next Level
Dive deep into how modern consumers integrate their online and in-store shopping experiences. Our insights reveal the technologies and strategies driving this transformation, and provide actionable guidance for retailers looking to stay ahead in a rapidly evolving landscape.
- Authored by Sujeet Naik, Analyst, CoresightExclusive access for the first 250— don’t miss out on your free report!
Powered by Locus, in partnership with Coresight Research
Coresight Research offers global data-driven research and advisory across retail, tech, supply chain, & real estate.
Locus’ order-to-delivery dispatch and transport management software helps enterprises transform their logistics from cost centers to revenue generators through advanced optimization algorithms and intuitive workflow automation.
About the report
The distinctions between physical and digital shopping environments are increasingly blurring and the transition from omnichannel to unified commerce is becoming imperative.
This in-depth report created in partnership with Coresight Research, explores how modern consumers combine online and offline shopping and discusses its growing effect on the retail industry.
Backed by extensive research and data, we uncover the technological advancements and strategic implementations that are setting the stage for a future where shopping journeys are seamless, personalized, and intuitively integrated across all platforms.
Key takeaways
Strategic advantages
Learn why retailers like Target and Walmart are succeeding by adopting unified commerce strategies, and how you can apply these practices to gain a competitive edge.
Future outlook
Gain insights into the future trends of retail digitalization, from smart shopping carts to electronic shelf labels, and prepare your business to meet modern consumer expectations.
Technological drivers
Explore the technologies that are at the forefront of this transition, including advanced inventory management systems and customer data platforms, which help create a cohesive shopping experience.
Actionable strategies
Discover actionable strategies that can be implemented to transition from omnichannel to unified commerce, for a smooth and efficient integration that enhances both customer satisfaction and business profitability.
Consumer behavior insights
Discover how today’s shoppers integrate their online and offline experiences and learn how to use this insight to improve their journey at every touchpoint. We detail the multifaceted behaviors of consumers who utilize multiple channels, providing a deep dive into the complexities of their shopping habits.
Who should read this report?
This report is indispensable for:
Retail executives
Learn how integrating digital and physical sales channels can enhance operational efficiency and customer satisfaction.
IT directors and technology managers
Understand the technological backbone required for implementing unified commerce systems effectively.
Customer experience strategists
Discover strategies for creating seamless and personalized customer journeys that boost loyalty and retention.
Retail marketing leaders
Gain insights into consumer behavior across channels to refine marketing strategies and improve engagement.
E-commerce managers
Explore ways to synchronize online and brick-and-mortar experiences to meet the elevated expectations of modern consumers.
Unlock the future of retail
Take the next step in your retail journey. Book a demo now and experience the power of unified commerce firsthand.