The COVID-19 pandemic has completely changed the food preferences and consumption patterns of consumers on a global scale. With F&B brands struggling to build the brand reputation of their products, it is essential for them to know the top trends that dominate the F&B market. Here are the top five trends that F&B brands need to take a closer look at before making their business decisions.


Rising need for tech-enabled transparency

A growing number of consumers want end-to-end transparency in the supply chain history of the products they consume. This has led many F&B brands to resort to implementing tech-enabled transparency practices in their supply chain and logistics operations. Ex: Delivery logistics software.


global consumers say that they are interested in learning more about where their food comes from and how it is made. - Innova Consumer Survey, 2020


Growing adoption of omnichannel dining


The onset of the coronavirus has prompted many restaurants and eateries to roll out their own online ordering and delivery capabilities. The added convenience of these new platforms has encouraged customers to eat from anywhere and at any time with greater frequency.


global consumers say that they ordered more online from restaurants for home delivery over the past year. - Innova Consumer Survey, 2020


Nutrition-focused personalization


The ongoing COVID-19 pandemic has prompted customers to prioritize consuming healthier food products. F&B brands face an uphill task to cater to the nutrition-personalized food preferences of different customers and this has led them to enter into the D2C ( Direct to Consumer) business.


of global consumers are looking for food products that are tailored to their individual lifestyle, beliefs and needs. - Innova Consumer Survey, 2020


Growing preference for immunity-boosting food products

The anxiety caused due to the coronavirus pandemic has shifted customers’ focus towards immunity-boosting food and beverage products, which will largely make up the nutrition-focused food preferences of consumers.


of global consumers say that, due to COVID-19, they have spent time educating themselves on ingredients and procedures that can boost their immune health. - Innova Consumer Survey, 2020


global consumers are increasingly looking for food and beverage products that support their immune health. - Innova Consumer Survey, 2020


Rise in demand for plant-based foods


Due to coronavirus outbreaks at meat processing plants, consumers are increasingly preferring plant-based foods. There will be a steady rise in food products made from plant-based ingredients and this trend may continue for sometime during post-COVID stages.

$7 billion

Plant-based food sales surpass $7 billion, sales up 27% in 2020. -Retail Sales Data, Plant-based Foods Association, Dezember 2020


In 2020, 57% of all U.S. households purchased plant-based foods (that’s over 71 million households) - up from 53% in 2019. -Retail Sales Data, Plant-based Foods Association, Dezember 2020

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