Direct-to-Consumer Selling Trends to Watch in 2020

What is Direct-to-Consumer Selling?

Direct-to-Consumer retail is a fast-track method of reaching consumers, skipping middlemen involved in the distribution process.

Traditional Retail VS Direct-to-Consumer Retail

Traditional Retail

Manufacturer

Wholesaler

Distributor

Retailer

Consumer

Direct-to-Consumer Retail

Manufacturer

Advertising / Website

Consumer

What are the Benefits of the D2C Model?

Cost-effective distribution

Fortifies brand-consumer relationship

Faster all-mile operations

Top Trends In the Direct-to-Consumer Market

D2C E-commerce market is soaring

In 2019, D2C E-commerce sales reached $14.28 billion in the US. In 2020, eMarketer forecasts that sales will grow by 24.3%, to $17.75 billion.

Consumers want to buy directly from brands

59% of consumers prefer to search for products directly on the manufacturer’s website, with 55% preferring to make purchases the same way.

Personalized shopping offers are a must

Direct-to-Consumer brands are using the power of analytics to study consumer shopping, search, and browsing history to offer personalized product options, delivery timings, and customer experience.

Safe doorstep delivery is a top priority

73.6% of consumers report that efficient doorstep delivery is most important to the overall shopping experience.

Subscription-based selling is on the rise

By 2023, 75% of D2C brands are expected to offer subscription services. Subscription models allow brands to sell a monthly bundle of regularly bought staples and household products to consumers.

Consumers seek greater visibility

51% of consumers want real-time visibility into the status of their orders and expect to be well-informed about their order shipping, transit, and delivery details.

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Locus’ proprietary geocoding engine converts the fuzziest of the addresses into precise geographical coordinates thereby helping your on-ground executives locate addresses easily.
Digitize all your operational variables such as fleets, delivery persons etc. to come up with the best route plan every day.
Track your orders in real-time with the Locus Live Dashboard. Locus’ all-mile delivery app Locus On The Road (LOTR) helps delivery partners process orders.
Visualize and tweak your scheduled plans via three key metrics— geography, time, & vehicle (fleet)—with a birds-eye view of your entire operations.
Build your own reports and analyze important parameters that you need to make key decisions.

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Reduction in distance traveled

12m+ kgs

Reduction in GHG emissions

$330m+

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