Different sectors need Route Optimization to serve different purposes. The retail industry is trying to fight the e-commerce players by having an omnichannel presence. On the contrary, the e-commerce sector is struggling with increasing customer expectations with respect to deliveries.

The 3PL industry is still stuck with human decision making, and the FMCG industry is yet to discover the optimal sales beat plan. The home services industry, on the other hand, is trying to get as much visibility as possible on its resources.

Here is how Route Optimization can help different business segments:



  • Uses existing retail infrastructure to build omnichannel platform - same day doorstep deliveries to the customers.
  • Handles business constraints around SKU bifurcation, outlet timings, regulatory constraints etc. for the dynamic dispatch planning.
  • Recommends optimal fleet mix (one-time & daily dynamic) for fulfilment operations.
  • Tracks and compare the performance of vehicles, warehouses, store deliveries etc.
  • Can do real-time ETA calculations for the customer, with delay adjustments on the go.


  • Automates sales beat plans to ensures less on-road time and more in-store time spent by sales representatives.
  • Gives automated retail fulfilment operations and reduced secondary freight cost for distributor fulfilment.
  • Provides real-time fleet tracking, ideal and executed route comparison and instant alert on delays to help with more visibility of the fleet.
  • Reduces dispatch planning time and easy accommodation of unplanned on-demand orders in fulfilment.
  • Presents heuristics solution for ranking salesman on skills, experience, familiarity and preference for a locality or region.


  • Reduces sorting time, save logistics costs and minimize human dependence with automated shipment sorting.
  • Enables geocoding and locality detection IP to automate sorting (primary & secondary) processes inside deliver centres.
  • Analyzes historical data to understand traffic conditions, preferred delivery timings of customers and opening/closing hours of specific buildings.
  • Helps in overseeing operations on a single dashboard to get smart status alerts for delays, idle time, spillage etc.
  • Facilitates monitoring vehicles assigned to multiple clients and tasks on a single day.
Home services

Home services

  • Optimizes routes and automatically allocates to riders based on historical data and dynamic planning.
  • Aids in servicing when customers want by setting delivery windows.
  • Balances the number of deliveries per driver and accommodates their breaks in the schedule.
  • Provides hawk-eye view of all vehicles, riders and other on ground resources in a unified dashboard.
  • Takes instant customer feedback with custom apps.


  • Allocates deliveries based on experience and skills of the rider to increase customer delight.
  • Enables slot-based deliveries to avoid overbooking and increase customer satisfaction.
  • Arranges for more deliveries in a day by minimizing driving hours with more efficient routes.
  • Provides improved visibility of vehicles, riders and other on ground resources in a unified dashboard.
  • Manages forward and reverse logistics together.

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How can Locus help manage your logistics?

  • Locus’ proprietary geocoding engine converts the fuzziest of the addresses into precise geographical coordinates thereby helping your on-ground executives locate addresses easily.
  • Digitize all your operational variables such as fleets, delivery persons, etc to come up with the best route plan every day.
  • Track your orders in real-time with the Locus Live Dashboard. Locus’ last-mile delivery app Locus On The Road (LOTR) helps delivery partners process orders.
  • Visualize and tweak your scheduled plans via three key metrics— geography, time, & vehicle(fleet)—with a birds-eye view of your entire operations.
  • Build your own reports and analyze important parameters that you need to make key decisions.

Join Industry Leaders:

$100 M+
Logistics costs reduced
100+ Years
Planning time saved
6300 + Tonnes
GHG emissions reduced

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