Sales Transformation and Logistics Optimization in CPG & FMCG

Locus' range of solutions helps in optimising your sales beats, automating retail fulfilment operations and reducing secondary freight cost for distributors. A single platform to increase sales productivity, provide sales optimization and reduce freight cost, both for your secondary and last-mile retail fulfilment.

• Heuristics solution for ranking salesman on skills, experience, familiarity and preference for a locality or region.
• Locus ensures less on-road time and more in-store time spent by sales representatives to increase sales.
• Consideration for outlet level constraints, product category, weekly-offs, sales achieved, historical data etc. to ensure lower mirror beats, the optimal frequency of visits to outlets and accurate mapping of outlet to the salesman.
• Traffic prediction, road constraints, the outlet timing for unloading etc. are considered to ensure optimal daily dynamic route planning for retail fulfilment.
• Proprietary algorithms to suggest the optimal mix of dedicated and outsourced vehicles for reduced transport cost and significant time savings.
• Real-time fleet tracking, ideal and executed route comparisons and instant alert on delays to help you with more visibility of your fleet.
• Locus ensures reduced dispatch planning time and easy accommodation of unplanned on-demand orders in retail fulfilment with strategic logistics management.