--- title: "Why is a supply chain control tower important for a modern logistics business?" id: "3447" type: "post" slug: "supply-chain-control-tower-importance-in-modern-logistics" published_at: "2020-07-10T09:39:50+00:00" modified_at: "2025-09-02T11:17:56+00:00" url: "https://locus.sh/blogs/supply-chain-control-tower-importance-in-modern-logistics/" markdown_url: "https://locus.sh/blogs/supply-chain-control-tower-importance-in-modern-logistics.md" excerpt: "Key Takeaways Gaining visibility into real-time on ground operations has become a major priority for logistics businesses. On ground situations are always changing, be it traffic, or last-minute maintenance issues, order cancellations, etc. On top of it, on-demand customer requests..." taxonomy_category: - "Blog" --- #### [Blog](https://locus.sh/blogs/category/blog/) # Why is a supply chain control tower important for a modern logistics business? [Lakshmi D](/author/lakshmilocussh/) Jul 10, 2020 4 mins read ## Key Takeaways - Real-time visibility into ground operations has become critical for logistics businesses to manage dynamic challenges like traffic, maintenance issues, and order cancellations effectively. - Supply chain control towers reduce human error in decision-making and enable better performance monitoring through predictive analytics and real-time data processing. - Companies with advanced visibility capabilities achieve 96% perfect order delivery rates through end-to-end tracking of orders, drivers, and third-party logistics providers. - Locus’ control tower application provides predictive alerts for delays and inefficiencies while offering comprehensive supply chain visibility to optimize operational control and resource management. Gaining visibility into real-time on ground operations has become a major priority for logistics businesses. On ground situations are always changing, be it traffic, or last-minute maintenance issues, order cancellations, etc. On top of it, on-demand customer requests keep coming in. A central hub for all things logistics is the need of the hour. Supply chain control tower applications are helping logistics businesses stay better connected, informed, and flexible in their [last-mile delivery](https://locus.sh/use-cases/last-mile-delivery-routing/) . It also helps delivery companies resolve inconsistencies, take corrective actions, and improve their delivery processes. ## What is a control tower in supply chain? Control tower in the supply chain makes delivery processes efficient with its ability to track deliveries in real-time. It is a centralized hub that captures data during all processes of the supply chain. ## Importance of a supply chain control tower in the last-mile delivery Last-mile delivery businesses face challenges like: - Difficulty in allocating jobs to riders - Lack of visibility - Speed - Inefficiency To counter these challenges, delivery companies are depending on software solutions that can help them gain the required visibility. Control tower solutions reduce the risk of potential issues, provide data that can enable delivery companies to manage orders efficiently, and also increases collaboration among partners. ## How does control tower software help in increasing revenue and reducing failure? The present COVID-19 scenario has increased on-demand orders for logistics companies. With the rise in parcel volumes, it is becoming challenging to allocate unplanned on-demand orders on the go. A supply chain control tower application offers accurate on-ground insights and helps in assigning deliveries. It can compare ideal and executed routes, thereby providing instant alerts on delays, which reduces the chances of failed and missed deliveries. > [How businesses can manage peak delivery periods?](https://locus.sh/blogs/how-do-you-manage-peak-delivery-periods/) ### Reduces human dependency in decision-making *59% of organizations cited human error as the primary factor for poor data.- Experian research on data quality, 2014.* Solving complicated [last-mile delivery problems](https://locus.sh/blogs/how-to-tackle-last-mile-delivery-challenges-in-north-america/) with human assets can make the whole operation costly, time-consuming, and inefficient. Also, when the last-mile data is left to human interpretation, it increases the chances of errors. With predictive analytics and real-time data processing, the supply chain control tower facilitates better decision-making in the last-mile delivery. These insights can lead to cost reductions and more efficient operations. ### Monitor driver performance Control tower offers a complete bird’s eye view of the last-mile delivery process. You can calculate fuel consumption, vehicle speed, location, and also give delivery-time estimates. These insights help in [reducing last-mile delivery costs](https://locus.sh/blogs/last-mile-delivery-costs-bringing-order-to-chaos/) . ### Resolve SLA issues quickly A crucial component in ensuring great [last-mile customer experience](https://locus.sh/blogs/improve-last-mile-customer-experience/) is issue resolution. A control tower software provides real-time notifications on events and milestones related to SLAs. These alerts help you share information and collaborate in real-time to resolve issues quickly. ### End-to-End visibility *Companies with best-in-class visibility can deliver perfect orders to their customers 96% of the time. – Aberdeen group study* Whether you directly handle deliveries or outsource it to third-party logistics providers, it is crucial to know the delivery status. The control tower provides end-to-end visibility and control over orders, drivers, and 3PL operators. This helps in maintaining promised SLAs and enhancing the overall quality of delivery. #### Conclusion One of the biggest challenges that delivery companies face is maintaining a competitive cost while still managing customer expectations. Data from supply chain control tower software enables them to continuously adapt their business to changing trends and save costs simultaneously. ***Locus’ control tower application*** provides a hawk-eye view of the complete supply chain. Its predictive alerts on delays, idle time, vehicle breakdowns, etc. offer better operational control over your on-ground resources. [https://locu.sh/31VNpUw](https://locu.sh/31VNpUw) Check Out: [The Definitive Guide to Logistics Route Optimization](https://locus.sh/route-optimization/) MEET THE AUTHOR Lakshmi D Lakshmi Narashimman is one of the senior writers at Locus. He is a voracious reader and a passionate writer who loves making complex aspects sound simple. ### Related Tags: [https://locus.sh/blogs/uber-acquires-postmates-food-delivery-business/](https://locus.sh/blogs/uber-acquires-postmates-food-delivery-business/) #### [News](https://locus.sh/blogs/category/news-en/) ## [Uber Acquires Postmates’ Food Delivery Business for a Whopping $2.65 Billion](https://locus.sh/blogs/uber-acquires-postmates-food-delivery-business/) [Team Locus](https://locus.sh/blogs/author/team-locus/) Jul 8, 2020 Uber marks its territory in US food delivery market, brands could see competition rise. 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