--- title: "On-Time and In-Full Delivery: Why Balancing Both is Important for You" id: "125" type: "post" slug: "on-time-and-in-full-delivery-why-balancing-both-is-important-for-you" published_at: "2018-06-25T11:00:49+00:00" modified_at: "2025-08-31T11:48:20+00:00" url: "https://locus.sh/blogs/on-time-and-in-full-delivery-why-balancing-both-is-important-for-you/" markdown_url: "https://locus.sh/blogs/on-time-and-in-full-delivery-why-balancing-both-is-important-for-you.md" excerpt: "Key Takeaways On-Time and In-Full Deliveries are the benchmarks of an optimal supply chain. With logistics costs rising, increasing Full Truck Loads (trucks which are almost completely filled) has always been an area of emphasis for logistics managers, often to..." taxonomy_category: - "Blog" taxonomy_post_tag: - "Consumer Behavior" - "Customer Experience" - "Delivery Fulfilment" - "Logistics Planning" - "Supply Chain Optimization" --- #### [Blog](https://locus.sh/blogs/category/blog/) # On-Time and In-Full Delivery: Why Balancing Both is Important for You [Team Locus](/author/team-locus/) Jun 25, 2018 3 mins read ## Key Takeaways - Time-sensitive delivery windows significantly impact sales, as customers have specific shopping patterns for different product categories throughout the day. - Balancing full truck loads with on-time delivery is crucial for maintaining both cost efficiency and customer satisfaction in modern supply chains. - The rise of e-commerce has created heightened delivery timing expectations in both B2C and B2B sectors, making precise delivery windows essential for business success. - Locus’s AI-powered routing solutions help businesses optimize both on-time and in-full deliveries simultaneously, eliminating the traditional trade-off between load efficiency and delivery timing. ***On-Time and In-Full Deliveries*** are the benchmarks of an optimal supply chain. With logistics costs rising, increasing Full Truck Loads (trucks which are almost completely filled) has always been an area of emphasis for logistics managers, often to the point of compromising on the other half?—?On-Time. Being there on-time is as important as delivering to your customer in-full. ## Customers make maximum purchases of commodities at specific timings: - Early in the morning for the freshest fruits & vegetables - Mid-day for finished goods - Evenings for apparels & FMCG goods If at those times your products are not present on the shelves, your competitor’s product will sell. Today’s internet & mobile-friendly generation is used to placing an order online and getting a quick turn around on the request? – be it ordering goods, food or taxis. People now not only want things delivered to them quickly but also at their preferred time slots. This behaviour is found not only in [B2C](https://locus.sh/resources/glossary/b2c-logistics/) , but the B2B space as well. ### Here’s how delivering to your customer at their preferred times helps in B2B: - **Customer delight**? – ?Giving them convenience & thus increasing loyalty and retention - **Timely replenishment?** – ?Your product is present on shelves when consumers come to buy - **Process Efficiency**? – Customer is expecting the delivery, reducing time spent in unloading vehicles In countries like our’s, products rarely retain their exclusivity, with competition cropping up everywhere?—?both local and global. Being present on shelves without bleeding logistics costs is crucial in maintaining both competitive edge and customer delight. > [Bringing Order to Chaos: Last-Mile Delivery Costs and How to Reduce Them](https://locus.sh/blogs/last-mile-delivery-costs-bringing-order-to-chaos/) On-Time adds a layer of complexity to In-Full. Balancing timely [fulfilment](https://locus.sh/ebooks/fulfillment-models-in-logistics/) with the cost incurred is a difficult decision for a human to make daily. Leave it to Locus, while focussing on ensuring a positive experience for your customers. We solve such problems daily for goods & people movement across [FMCG](https://locus.sh/how-to-optimize-various-legs-of-the-fmcg-supply-chain/) , e-commerce, home services & even heavy machinery. Drop us a mail to know more. Anyway, I hear the doorbell?—?probably my groceries have arrived just when I wanted them. Have a good day 🙂 [Schedule Demo Now!](https://locus.sh/#request-access) https://locus.sh/blogs/optimize-the-fresh-food-supply-chain This post was authored by: **Shreevar Rastogi** MEET THE AUTHOR Team Locus Written by the Locus Solutions Team—logistics technology experts helping enterprise fleets scale with confidence and precision. ### Related Tags: [Consumer Behavior](https://locus.sh/blogs/tagged/consumer-behavior/) [Customer Experience](https://locus.sh/blogs/tagged/customer-experience/) [Delivery Fulfilment](https://locus.sh/blogs/tagged/delivery-fulfilment/) [Logistics Planning](https://locus.sh/blogs/tagged/logistics/) [Supply Chain Optimization](https://locus.sh/blogs/tagged/supply-chain-optimization/) [https://locus.sh/blogs/travelling-salesman-problem-is-not-a-problem-its-a-herculean-task/](https://locus.sh/blogs/travelling-salesman-problem-is-not-a-problem-its-a-herculean-task/) #### [Route Optimization](https://locus.sh/blogs/category/route-optimization/) ## [Travelling Salesman Problem Is Not A Problem, It’s A Herculean Task.](https://locus.sh/blogs/travelling-salesman-problem-is-not-a-problem-its-a-herculean-task/) [Team Locus](https://locus.sh/blogs/author/team-locus/) Apr 22, 2018 There is one problem that never goes out of fashion even though people in mathematics have tried to optimize solutions for it over decades. Yes, decades! To nobody’s surprise, the Travelling Salesman Problem (read: TSP) remains to be one of the most fascinating and complicated algorithms to innovate upon. The solutions to this problem only have a […] [Read more](https://locus.sh/blogs/travelling-salesman-problem-is-not-a-problem-its-a-herculean-task/) [https://locus.sh/blogs/how-artificial-intelligence-can-help-in-supply-chain-decision-making/](https://locus.sh/blogs/how-artificial-intelligence-can-help-in-supply-chain-decision-making/) #### [In Focus Webinars](https://locus.sh/blogs/category/webinar/) ## [How Artificial Intelligence Can Help In Supply Chain Decision Making](https://locus.sh/blogs/how-artificial-intelligence-can-help-in-supply-chain-decision-making/) [Team Locus](https://locus.sh/blogs/author/team-locus/) Jul 20, 2018 Key Takeaways Artificial Intelligence is the latest buzzword that is making rounds in the logistics sector. AI promises to increase efficiency, cut costs and minimize human dependency at every mile of the supply chain. It also claims to foresee your future orders, predict your consumer behaviour and track every resource available to your company. But […] [Read more](https://locus.sh/blogs/how-artificial-intelligence-can-help-in-supply-chain-decision-making/) ## On-Time and In-Full Delivery: Why Balancing Both is Important for You - Share - [Print](javascript:window.print()) - [Download](#) - [Schedule a Demo](https://locus.sh/schedule-demo/) ### Is your team spending more time on fixing logistics plan than running the operation? - Agentic transportation management from order intake to freight settlement - Route optimization built on 250+ real-world constraints - AI-driven dispatch with automatic execution handling 20%Cost Reduction 66%Faster Planning Cycles [Schedule a demo](/schedule-demo/) Insights Worth Your Time #### [General](https://locus.sh/blogs/category/general/) ## [Locus 2026 US Consumer Survey: Generative AI isn’t Just Changing How Consumers Shop, it’s Breaking the Demand Patterns US Retail Was Built On](https://locus.sh/blogs/generative-ai-shopping-effect-retail-fulfillment-operations-locus-q2-2026-consumer-survey/) [Ishan Bhattacharya](https://locus.sh/blogs/author/ishan_locus/) May 29, 2026 #### [General](https://locus.sh/blogs/category/general/) ## [Embedded vs Bolted-On AI: The Architecture Question European Logistics Buyers Are Asking](https://locus.sh/blogs/embedded-vs-bolted-on-ai-european-logistics-platform-architecture-business-benefits/) [Aseem Sinha](https://locus.sh/blogs/author/aseem_locus/) May 21, 2026 #### [General](https://locus.sh/blogs/category/general/) ## [Hybrid Fleet Management: How Owned, 3PL, Gig, ICE, and EV Capacity Actually Operate at Most Enterprises](https://locus.sh/blogs/three-workforce-fleet-reality-owned-3pl-gig-drivers/) [Aseem Sinha](https://locus.sh/blogs/author/aseem_locus/) May 7, 2026 #### [General](https://locus.sh/blogs/category/general/) ## [US Returns Hit $850 Billion in 2025: Why US Retailers Are Restructuring Reverse Logistics in 2026](https://locus.sh/blogs/850-billion-us-returns-ai-routing-reverse-logistics-2026/) [Ishan Bhattacharya](https://locus.sh/blogs/author/ishan_locus/) May 7, 2026